My Favorite Trade Show Trick!

Right now is booking season for the summer of 2025 and I’m going a lot of booking conferences and trade shows. My absolute favorite trick to do at these is my Out For Beers trick.  

This trick leaves buyers with an item that has been magically altered, that they can show people.  More importantly, they trick still works when they bring people over to me who know what will happen in the trick!  

This routine starts with a gag and ends with a trick where picture of a full pitcher of beer empties itself!

Out for Beers is $19 and includes free shipping in the USA!  

If you order Out for Beers anytime in November 2024, I’ll throw in and extra 25 of the empty beer cards!  You don’t need to do anything to get these added to your order, they’ll automatically be included!

Click here to order Out for Beers!

Rope Thru Coat Hanger

For five or six years I’ve been working on a Silk Thru Coat Hanger routine. I’ve figured out the sequence, however one of the weak links to the routine is the reel. I like it and it allows for some very visual things to happen, however I think that sometimes the string is too easy to see.

Here’s an old video to give you a idea of some of the stuff I was doing:

The cool part of the routine was the silk going from the triangle to the hook of the coat hanger.

I put this routine on the back burner for a bit, but recently started playing with it again. I’m looking more into ring off rope techniques and found this one:

The routine above has a similar flow to what I was doing with the reel, so that makes for an easier transition to a rope and hanger routine. I did figure out a way to make the rope go from the triangle to the hook of the coat hanger using the method in the above trick.

One of the challenges is the ergonomics of holding a ring work better than an coat hanger for this routine. It could simply be a practice thing to learn to do the move on a flat surface. We’ll see…

-Louie

Showcases to book your show

Last week I went to a booking conference to work on filling up my summer schedule. One of the things that that happens besides a trade show where different acts have booths are showcases. The showcase is one of the best ways to schedule work as you can actually show potential bookers what you actually do!

This one had some awesome acts!

Depending on the rules where you’re showcasing, your showcase set can be between 10-20 minutes, with most being about 15 minutes.

My showcase at this conference was with my crank organ.

vintage street crank organ

Honestly, I was super nervous. The organ is newer to me and I don’t know it inside and out like I do my show. With my magic show almost everything that could possibly go wrong has gone wrong. That means I know how to deal with problems if they occur in my magic show. With the organ I’m positive that there’s a lot that can go wrong that I haven’t encountered. And of course problems tend to appear when there’s a lot riding on that show. Luckily nothing went wrong and I had a good showcase set!

I personally think that going to showcases is one of the best ways to book work. You can book a lot of work in a short amount of time. Most industries have some sort of showcase.

-Louie

Nothing New…

I hate the saying that “everything has been done before” when talking about creating magic tricks. A few years ago when Watch This, which is a card to watch came out that was sort of a “new” thing!

I just stumbled across this trick from 1910 that’s basically the same trick! It’s Card to Baby!

card to baby

It’s basically the same thing, but instead of a watch, it’s a freaking baby!!!!

I guess there really isn’t anything new under the sun!

-Louie

Magic Club – SAM #59

A couple of weeks ago I popped by the Portland SAM magic club. It was their close up contest night! There were three contestants that all did card tricks, and all with very different styles!

Then after the contest we saw some magic by Gaeton from France and a demonstration of the Vampire Block Escape!

The Vampire Block Escape is a trick I’ve seen on shelves of magic shops, but had never seen any actually do the trick. This particular one was homemade and probably 60 years old!!! The trick looked great and while the style of prop isn’t modern, the trick is still great!

I’m a huge fan of magic clubs and if you aren’t popping into your local magic club, you should. Contribute to your local magic community.

-Louie

Vanishing Birdcage Repair!

A while ago I bought a couple of vanishing birdcages and one of them turned out to be a vintage Owen vanishing birdcage. Unfortunately this cage had a bad corner joint.

vanishing birdcage

I sent it up to my birdcage guy in Canada and he fixed the corner and gave it a quick polish and it looks fantastic and works great!

vanishing birdcage

I’m glad I took a gamble on this cage, it’s a great addition to my collection and a good example of an older Owen vanishing birdcage!

-Louie

Nickel To Half Dollar by Joe Berg

I was playing with Joe Berg’s Nickel to Half Dollar and it’s an interesting gimmicked coin. Essentially it’s a coin that turns from a nickel into a half dollar. What I like about it is that the coin expands to the larger size. What I don’t like about it is the strange two handed grip you have to have on the nickel and that there are better ways to turn a nickel into a half dollar.

I came up with little transposition routine that uses the coin.

@louiefoxx Easy magic trick! #magictrick #cointrick #magic #nickel #halfdollar #coins #louiefoxx #switch #how #magiciansoftiktok ♬ Money – Pink Floyd

It’s not much, however I think the clean up at the end where I steal the the half shell off of the card is interesting and then allows me to show “both sides” of the Nickel to Half Dollar gimmick.

This is a video only trick, it really wouldn’t play in the real world as the Nickel To Half Dollar isn’t really practical to set and then properly hold with people watching you.

It’s a fun gimmick to play with!

-Louie

Magic on the Morning Show

Last week I did a TV spot to promote National Magic Week and here’s the video of the spot:

Here’s where I could have improved:

  • I should have asked to do a run through so that the camera man and director knew what was going to happen. That would have had way less clunky wide shots.
  • I should have held the display of the card a lot longer. My displays were too fast.

It was a decent media spot, not great but not bad either.

-Louie

The Bodega Coin Tray – Reviews

Bodega Coin Tray

About a month ago I started selling The Bodega Coin tray. This is the classic multiplying coin tray magic prop, but with new clothes. It’s designed to look like the “need a penny” tray on the counter of a corner store.

The problem with the classic version is there’s really no reason to hold a handful of coins on an ornate wooden tray or a shiny chrome one.

Since I released it I’ve gotten a ton of cool feed back. Doc Dixon gave it a shout out in his newsletter

The Bodega Coin Tray by Louie Foxx

Doc’s newsletter is great with a lot of solid advice, you can subscribe here.

These are getting out there in the world, and it makes me happy!

The Bodega Coin Tray by Louie Foxx

I’m glad I put this magic prop out there into the world as soo many people who were aware of the Multiplying Coin Tray, but never did it are playing with it now!

-Louie
PS: You can get The Bodega Coin Tray here!

The Moisture Festival Podcast – Patrice O’Neill

On this episode we welcome in all around amazing person Patrice O’Neill. She talks about her wonderful career in music and how she got to sit with the Nobel Peace Prize recipient Desmond Tutu.



We talk about her process in writing songs and the various bands she has played in and continues to play with. We also learn how she met her husband and how they started a recording studio in their home. A really great conversation with a fantastic individual.