My Favorite Trade Show Trick!

Right now is booking season for the summer of 2025 and I’m going a lot of booking conferences and trade shows. My absolute favorite trick to do at these is my Out For Beers trick.  

This trick leaves buyers with an item that has been magically altered, that they can show people.  More importantly, they trick still works when they bring people over to me who know what will happen in the trick!  

This routine starts with a gag and ends with a trick where picture of a full pitcher of beer empties itself!

Out for Beers is $19 and includes free shipping in the USA!  

If you order Out for Beers anytime in November 2024, I’ll throw in and extra 25 of the empty beer cards!  You don’t need to do anything to get these added to your order, they’ll automatically be included!

Click here to order Out for Beers!

Out For Beers – Review

I woke up today to a great review of my Out For Beers trick!

I really love this trick, the play on words gag really works with my personality. I also think the trick works better than most of the Out to Lunch style tricks because it starts as a gag that is motivated. The trick sneaks up on the audience, which make it even more amazing!

This trick has been a huge hit at the booking confrences I’ve been at over the last few months and has driven a lot of traffic to my tradeshow booth and gotten me a lot of work. Get yours now!

Out For Beers $19



-Louie



Protecting Your Intellectual Property…

It drives me nuts when magicians complain about magic tricks being “knocked off” or “stolen”, but they didn’t take the most basic steps to protect them. It doesn’t take much to register a copyright on the art and instruction for whatever trick you are putting out.

Before you say it, I’m aware that in the USA your work is “copyrighted” the second you create it. The issue is that you can’t enforce that copyright without a registration number. Sure, you can send a “cease and desist” letter, but without a copyright registration, you really can’t legally enforce it.

Magician’s love to say that “show business” is two words and the business is important. It is, and it’s time for magicians to actually look into the business part when releasing tricks. If they did what businesses do and legally protect their intellectual property it really wouldn’t be an ethical issue. It’s pretty cut and dry.

It’s a business decision to not patent a trick that you are releasing due to the cost or time it takes to get a patent. That’s fine, but you have to live with that decision.

out for beers magic trick

Recently I put out a trick called Out For Beers. This trick uses an original visual gag combined with the Out To Lunch Principle. I really like the gag, and wanted to protect it as it’s something that would be easy to knock off. For $65 in filing fees, I was able to copyright the gag. I’ve copyrighted stuff in the past, and it’s always taken 6-9 months, however somehow I got lucky and this one was process in less than a month!

copyright magic trick

What this certificate and registration number does is allow me to quickly force sites like Ebay or AliExpress to remove the knock off or unauthorized version of the trick from their websites. This doesn’t guarantee that my stuff won’t get knocked off, but it’s gives me a tool to fight people who are knocking off my stuff!

Out to 3D Print Lunch…

One of the tricks I’ve been doing a lot lately is my “Free Pitcher of Beer” trick that’s based on the out to lunch magic trick principle. I’m packing for a show and realized I didn’t have any thick rubberbands to hold the cards together. I quickly made a 3d model of a business card holder and printed it out!

His holder has a little recess in it to hold the half card. The half card is actually taped in place, so it can’t come out. In the traditional method, friction holds it in place.

We’ll see how well this actually plays out for real people tomorrow!

Working in a gag…

Last week while performing at the fair, I was doing a trick I thought of about six months ago, but do to the pandemic, I didn’t really get a chance to do in person. The trick uses a gag card that I thought of. The gag is you offer them a “free pitcher of beer” but it’s really a “free picture of beer”.

You can read a bit more about the gag at:
http://www.magicshow.tips/magic-show-tips/free-beer/
and
http://www.magicshow.tips/magic-show-tips/adding-a-line/

There’s really nothing new to the this aside from the gag. It’s the old out to lunch principle. For a very old method, it still works really well and is very deceptive!

I had a blast doing it last week, and look forward to doing it more in the future!

Adding a Line…

Recently I got to try out the “Free Picture of Beer” gag on a couple of different people. It got the desired laugh, so that’s good.

I also got to try to follow up trick where the full pitcher of beer becomes empty. I’m using the Out to Lunch principle to do the switch. The first time, they didn’t really notice the change. I think this is because they looked at the card and it registered in their brain as just a pitcher of beer, not a FULL pitcher of beer. It’s like showing someone a two of spades, but the spades are red. The average person won’t notice it’s the wrong color until you point it out to them.

The second time I added a little line which made the trick work much better. Once I got the laugh, I asked them, “what kind of beer do you think that is?” This question makes their brain actually process what they are looking at. That made the change at the end a lot more amazing!

I’m glad I got to try out the trick, and glad that I noticed what I needed to change!