One thing that always surprises me the fear that magicians have about spending money on things that will help sell their show. I get most of my work through booking conferences. I needed to make a new banner for one of the agents that I work for, so while I was doing that, I also made a generic one for me.
These were made in a rush, and they’re good enough. If I had more time I would make a couple of changes, but the more important thing is that I have the one the agent requested by the date they needed it!
Not too long ago I wrote about simply having a description of your show on a schedule being more effective at putting butts in seats than your name. Here’s the daily sign on the stage that I’m performing at for a 12 day contract:
My show’s name is the only one that has any description of what it is. It’s the only one where if someone sees the sign, they are going to go out of their way to see (if they want to see a magic show). The other two acts with no description probably won’t make it on people’s mental schedules.
Sure having just your name is great for your ego, but it doesn’t help with crowds. I’d rather have “magic show” than “Louie Foxx”.
The name that I gave my show is, “Louie Foxx’s One Man Side Show“, however usually either Louie Foxx or One Man Side Show made it on the sign. It was my agent’s idea to call the show The Magic of Louie Foxx for the fair/festival industry. It’s really made a difference in my starting crowds!
Marketing a magic trick is something that’s a long road, if you want it to have staying power. It’s a short road if you are just doing a money grab. It seems that a lot of what’s put out is simply to get an idea onto the market before someone else does, and it’s not … Continue reading “Feedback…”
Marketing a magic trick is something that’s a long road, if you want it to have staying power. It’s a short road if you are just doing a money grab. It seems that a lot of what’s put out is simply to get an idea onto the market before someone else does, and it’s not a finished idea. Yes, there are things that are well thought out and have been used “in the trenches” for read audiences, but somehow those seem few and far between.
Right now I’m working on a project that’s a utility prop and I got it working for me and how I work. Then I sent some out to people who actually do the trick and apparently I’m the only one who used the trick the way that I do! Getting feedback from people while a huge pain in the butt, as I’ve had to do several major redesigns, will make this something that has much more staying power than in it’s original “final” form.
One of the things about how this project has evolved is something fairly simple has gotten a lot more complex to build. The nice thing about it being less simple, is that it’ll be harder to rip off by other people and there are a lot of small details in it now that really make it more unique than in its original form and a much more well thought out device.