magic show – MagicShow.Tips

Magic Show Set List

Every show that I do, I write out a set list. This helps me with packing, set up and general planning, like not having similar effects back to back in the show.

Here’s a recent set list for a 60 min corporate holiday show:

I also have notes as to who to thank during the show. By the end of the show, I’ll probably won’t remember the names of anyone helping me out without a note.

I’m always amazed when I work with people that don’t use set lists. But those are usually people who don’t really have a set show and just go up and “wing it” every time. Personally I know my show, but the are many different configurations of the show, I’m not always doing 60 mins for adults, the show length and audience make up changes.

-Louie

MC Technique…

Last week I was at an event an MC’d one of their shows. When I’m an MC, my goal is to keep the show moving and not do time myself…but to be memorable. This is different from the advice I frequently be hear which is, “an MC should be invisible.” I think the MC should be the host at the party, and you should know the host if you’re attending the party!

When I MC, I have an opening warm up bit, a few bits for emergencies, and notes, lots of notes. I have the introduction for the act and ideas for jokes based on watching video or my past experience with their act. Then during their act I will write jokes based on what I see.

As I use up a note or joke, I crumble it up and leave it on the table.

The reason I leave them on the table is sometimes I need to reference something I’ve written before. By leaving a messy table, it gives me access to everything I’ve written.

At the end of the show, I have a table of crumpled up papers. I really enjoy working as an MC, however it’s a lot of work compared to just being an act in the show.

I think the key is to not make the show about you, but at the same time it’s your show!

-Louie

Going Rogue…

One thing I believe in is that when everyone is good, it’s better for everyone who performs in an industry. I was at a conference last week and there’s not a lot of content for the performers who want to get better. A buddy and I came up with the idea of a problem solving session. It wasn’t on the official program or even endorsed by the conference, so I had some flyers made and we distributed them and made it a word of mouth thing.

We had a great turnout, my picture below is about half of the room:

What was really cool is that a lot of the people who book entertainment showed up. They were able to hear what our challenges were, and able to have a dialogue with use about how to solve them!

There are some people who have asked me why I’m helping my competition, and the answer is simple:

We’re all on the same team.

I don’t look at anyone as competition. Not because I’m better than anyone, we’re all on one big team. When people hire good entertainment that’s easy to work with, they want to hire entertainment more and that’s more work everyone!

-Louie

Video Introduction

I just wrapped up showcasing at a booking conference. Usually at these the MC isn’t the best, so a couple years ago my agent started having her acts use video intros which play right after the MC intros the act.

Here’s mine:

It really does a lot more to set the tone and energy for the showcase. I’m really glad I started using a video introduction!

-Louie

Marketing Your Show…

One thing that always surprises me the fear that magicians have about spending money on things that will help sell their show. I get most of my work through booking conferences. I needed to make a new banner for one of the agents that I work for, so while I was doing that, I also made a generic one for me.

These were made in a rush, and they’re good enough. If I had more time I would make a couple of changes, but the more important thing is that I have the one the agent requested by the date they needed it!

Good Enough…

In less than two weeks I’m showcasing at a booking event and my retractable banner is missing. I needed to order another one ASAP, but of course, I’m on the road and can’t find the original files.

Working off a picture of the old banner, I had it recreated with a couple of more recent pictures and some new credits.

Having to remake the banner was sort of a blessing in disguise as it needed to be redone anyway. That and the retractable base was getting pretty banged up, it didn’t work very smoothly.

If I was at home I had pictures on a hard drive that I would have rather used, but sometimes you just need something that’s “good enough”. This will get me through the event and with banners at about a hundred bucks, if I only use it once before I redesign it, it’s totally worth it!

-Louie

Own Your Magic!

About a month or so I picked up the book Own Your Magic A Magicians Guide to Protecting Your Intellectual Property by Sara Crasson. It was recommended by Christopher Weed, who is a super smart guy!

If you’ve read this blog, you’ll know that I’ve learned a lot about protecting the magic that I sell and that I’ve been very successful in keeping knock offs of my magic products off of sites like ebay and aliexpress.

I think this is something that all magicians should read, it not only covers the different types of intellectual property (IP), but how it applies specifically to magicians. Hopefully it will inform idiot magicians who don’t know about IP from commenting in social media groups with factually inaccurate information about IP.

My favorite is when a magician says a trick is protected as a “trade secret”. Sure it can be, but if I’m not a party to the trade secret agreement and can figure it out, I’m (legally) free to use it. Trade secrets only apply to those who have signed the agreement.

If you’re a creator, I hope if gives you a base for where to start to protect an idea for a trick and the different processes for doing it. For example, I personally don’t want to patent a trick due to time and expense. I choose to copyright the art and instructions. That allows me to remove knock offs from popular sites because they are using my text and art. Most of the people knocking off don’t want to spend the time it takes to write ad copy and create art, so it narrows down the amount of knock offs out there.

If someone uses my idea and creates their own art, text and ad copy they are legally free to do make my product. Sure, I’d rather they don’t, but I’ve accepted that’s how it is based on what I was willing to do to protect my products.

I’m always amazed at how many magicians have taken the basic step of registering the text and art of their instructions and ad copy. It’s less than $100 and easy to do online.

Get the book Own Your Magic A Magicians Guide to Protecting Your Intellectual Property, read it and at least be informed!

-Louie

Street Show Table…

Well, I think I’ve finally accepted that virtual shows aren’t really a part of my business any longer. Sure, I can see one or two occasionally popping up, but they are really in my rear view mirror. Before heading out on the road last week, I disassembled my virtual show table and it returned to its former life as my street show table.

I still have all the parts and can easily rebuild it for virtual shows. One of the things that I really liked about the table was how high it was. The base was a speaker stand, and the table was about armpit height. The reason it was soo high was so that I could easily frame my face and the tabletop in the camera frame.

I’m a little sad to see the virtual show go, it was fun to do.

-Louie

Astoria, OR Magic Shop

A few ago I was in Astoria, OR performing and that small town has a magic shop! It’s called The Magic Shop & More run by Seth Howard.

The Magic Shop and More
Seth Howard magician

It’s a great shop, it’s mostly geared as a “pitch” shop, which makes sense as there’s not really a magic population. That said, he still has things of interest to a more experienced magician and Seth is very knowledgeable. He and also order things in for you to pick up if you know you’ll be in town.

It turns out I was familiar with Seth’s trick Howard’s Hustle and was recently thinking about it, so it was good to chat with him about it. Howard’s Hustle is a two card monte routine that has an ending and begins and ends with showing both sides of the cards. It’s really clever and I have an idea for using the general idea for what Seth’s doing in the trick for a very different routine.

If you’re passing through Astoria, OR you should swing by and say hi. His shop is in the tourist area, so you’ll probably walk by anyway.

-Louie

Indoor and outdoor shows

Show business is funny. In less 24 hours you can go from performing outdoors in the full sun (I’m not complaining, I love outdoor gigs):

To performing indoors at a really cool theater!

While both shows are similar, there are things that I do indoors that I don’t do outdoors and things I do outdoors that I don’t do indoors. There are reasons for that, the audiences are different. Inside I can take a little bit of time with things, so I can do some slower tricks. Outdoors everything is a bit quicker and I’m a little more aggressive when I perform.

I enjoy indoors and outdoor performing, and both have their own sets of advantages and disadvantages. As a performer you need to learn what material of yours works in each situation.
-Louie