What’s in a Name?

Not too long ago I wrote about simply having a description of your show on a schedule being more effective at putting butts in seats than your name. Here’s the daily sign on the stage that I’m performing at for a 12 day contract:

My show’s name is the only one that has any description of what it is. It’s the only one where if someone sees the sign, they are going to go out of their way to see (if they want to see a magic show). The other two acts with no description probably won’t make it on people’s mental schedules.

Sure having just your name is great for your ego, but it doesn’t help with crowds. I’d rather have “magic show” than “Louie Foxx”.

The name that I gave my show is, “Louie Foxx’s One Man Side Show“, however usually either Louie Foxx or One Man Side Show made it on the sign. It was my agent’s idea to call the show The Magic of Louie Foxx for the fair/festival industry. It’s really made a difference in my starting crowds!


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