Damn Good Advice

Way back in October my buddy Mickey O’Connor recommended the book Damn Good Advice. I ordered it on Amazon and read it on the a flight recently.

damn good advice (for people with talent) by george lois

This book is written by a graphic designer and the advice is really tailored to that industry, however a lot applies to being a performer. This book is an easy read and is broken down into 120 suggestions.

One of the take aways for me is to be willing to walk away from things that aren’t a good fit. For example, I don’t perform in costume for events. It’s not a hard rule and if it’s something simple like it’s a “red” themed event and I have something that fits no problem. However if it’s something like a superhero event and they want me to wear a cape, it’s a hard no…unless they’re will to pay a crap ton of money for me to wear it. My character doesn’t work in most costumes and I know that. By performing in a costume I’m doing a disservice to the client and myself. It’s a no win.

When someone brings in headline entertainment for their event, and asks them to change how they do things, it will effect the quality of the product. Sure you can practice and rehearse with the changes, but there’s no guarantee it will make the product as good as what is before the changes. Also it add a lot more time to practice and rehears, which adds cost and 99% of the time the buyer doesn’t want to pay more for a lesser product.

When you’re starting out as a performer it’s important to say YES to everything to gain experience. However as you become more experienced it’s OK to say NO.

-Louie

How to apply to a festival

In the past I’ve written about how to submit your act to a festival. I’m reviewing videos of acts submitted to one of the two variety arts festivals that I’m on the booking team of. Here are some of the most common mistakes, or things that annoy me as someone who reviews acts:

Have a video that’s at high definition. It doesn’t need to be 4k, but needs to be clear and easy to watch. Someone submitted a video that was 144p! It was unwatchable at such a low level of definition.

promo video

Your video is more that just what can be seen. Have good audio as well. The audio your camera pulls is usually bad, use an actual audio recorder to capture the audio. Also if your act uses music, I want to hear what you’ll use, don’t mute the video and play a different song that’s not used in the act. It just doesn’t look right.

Make your video publicly available so I don’t have to request it access to it. I have limited time to watch these and deadlines to when I have to submit my opinions on the acts. That day delay while I try to get access can lead to a NO from me just because I can’t watch your video. Also your video should be streaming, so not something that I have to download. I frequently watch these when I’m out of town performing and may not have the best internet, and downloading your video may not be possible.

For content of your video I want to see your act. I don’t want to see a 50 second introduction. It’s just a waste of my limited time. Have your video start with host saying your name and you starting…or better yet, just you starting. You don’t need to edit your existing video, you can simply send me a youtube link that starts at the 0:50 mark or whatever.

These things aren’t really hard to do, you just need to know to do them.

-Louie

Kidshow Magic Kompendium

David Ginn's Kidshow Magic Kompendium

While I’m stuck in the office for a few days while I have my COVID isolation, I decided to read a book that I haven’t read yet. The book I grabbed was David Ginn’s Kidshow Magic Kompendium and a little ambitious of a read at over 500 pages!

This book is does a great job of laying out what makes a good kid show trick! You get complete routines with most of the tricks as well. There aren’t necessarily complete descriptions to how the things work or how to build them as there are many dealer items and things that the average person couldn’t make at home. I don’t think this is a bad thing, but just something to be aware of.

If you want a solid foundation of kid show performing and props, this book is great! I’m about 200ish pages into the book and it’s a fun read. David gives you advice and stories from the past.

It looks like this book is $35 on GinnMagicShop.com and for that price it’s a steal if you’re getting into or want to learn more about kids magic!

-Louie

The Show Doesn’t Have to Go On…

I got home a couple of days ago from a large booking conference. On my way home I got a text from a text from someone that I hung out with that they tested positive for COVID. I got home and had a negative test…but the next day I tested positive.

That means that I had some choices to make. I tested positive on a Thursday and had a holiday event on Saturday. According to the CDC guidelines, I would still be in isolation. My symptoms are pretty mild, so do I just bang out the show and do a no contact show?

My answer was to cancel the show…well have a friend of mine fill in for me. I could have done the show and gotten the cash, but it’s really not a good look doing a show when you’re sick.

People always praise Michael Jordan for playing in the “flu game” where he had a 103 temperature. Many years ago I’ve done the show very sick or physically hurt. One time I did a show right after I was in a car accident! I think times have changed and booker will look down on you if you do the show while visibly sick, especially if there are other options.

The show doesn’t have to go on.

For me the doing the right thing was more important than the cash.

-Louie
PS: Having to cancel this gig was a blow to my plan of only working 3 Saturdays in December…but about an hour after I cancelled it I got an email from a gig that I had contacted me a while ago wanting to book for next Friday!

Senior Shows Zoom Training Session

magic show on zoom

A while ago I had an idea to host a zoom session about performing for seniors. It’s been a while since I’ve done any meaningful performing on zoom, so it was a little bit stressful. I did need to redownload and relearn the basics of using OBS (production program).

With all of the technical stress, the nice thing about giving presentations on Zoom is that I can tape my notes to the wall behind my computer! Also with this not being a show, I didn’t feel the need to dig out the backdrop or set up all of the lights.

My goal with the zoom session was to solve problems, not really as a lecture. There were a lot of questions and a topic that came up a couple times was the best way to contact senior communities. For me the best way to do that is with postcards or letters. While it may or may not be the method with the highest closing percentage, for me it’s the most efficient. I can spend less than an hour total and have a couple hundred postcards in the mail, where using phone or email will take a lot longer than that. With email, unless you already have a complete and up to date list, this can be fairly time consuming!

Another topic that came up a couple times is what to bring into a senior show and what type of material to do. My show fits in a briefcase and the audio has it’s own case. The other thing I travel with is a folding step stool.

magic show cases

When I do seniors shows, since they aren’t the best paying gigs, I need to be able to set up and pack quickly. This show can set up in about 15 mins and pack up in about 10 mins!

There will probably be another Senior Show Zoom at some point, if you want to be updated about it, contact me and ask to be on the mailing list!

-Louie
PS If you are interested in performing in senior communities and don’t have my book How to Perform for Seniors, you can get it here:
https://www.magicshow.tips/how-to-perform-for-seniors-book/

Christmas Themed Shows?

One thing that I don’t really do anymore are themed shows. However there’s one exception, and next week I’m doing a show with some Christmas/winter themed magic. It’s for a client that’s used me for close to two decades, so I’m willing to do things for them that I normally wouldn’t do.

This is a family show, but geared to kids as I’m the opening act for Santa. I agreed to do 30% of the show themed for them. I ordered a few things for this event that I’ll be doing two back to back shows at. All of the tricks are similar to things that I’ve done in the past, so I’m familiar with them.

Christmas magic tricks

These trick are easy to plug into my show. This show will be what I consider “commercial art”. This show isn’t what’s in my heart (well 30% isn’t), but it helps keep me funded to do my art!

-Louie

Who Books That??

In stand up comedy circles there’s an inside joke that when someone does something cool, people say, “Who books that?” Typically newer comics or comics that are plateauing are asking comics moving up how they got a cool gig. Or really what they’re asking is how they can get a gig without putting in the work to get the gig.

In reality, it’s really easy to find out who books a gig, you simply call the gig and ask!

Recently I did a casino, which was a tribal casino in the middle of nowhere:

Louie Foxx magician casino

I posted that picture of my picture on their sign on social media and had four magicians contact me asking for the bookers information. These were magicians that I know, but I’m not really close with. If they were a close friend or someone I frequently trade referrals with, it’s not a big deal. But when it’s someone that I chat with twice a decade, the request feels gross.

Don’t be the person taking the lazy way out, do the work!

-Louie

Packing The Right Size…

Here’s what loading in my 60 minute stage show looks like!

Travelling with a magic show

That’s actually not quite right, the doctor bag on top isn’t part of the stage show, and neither is the brown tabletop on the left side of the luggage cart. I just didn’t want to leave them in the car. So the actual props I’m moving is slightly smaller.

I’m not a believer in the “briefcase show” where you have 60 mins in a briefcase. There are a handful of people that can pull it off, however most look like every trick was selected because it’s flat and the show has no visual texture.

So my advice is to pack as small as your artistic vision allows!

-Louie

Jerry Andrus Optical Illusions

One of my hobbies is treasure hunting through old boxes of magic tricks. There are two things I like about it, the first is finding something really cool or collectible and the second is trying to figure out what things are. I love finding parts to tricks that I’m unfamiliar with and trying to reverse engineer what they’re supposed to do.

One of the things from a recent magic box that I got were some Jerry Andrus optical illusions:

This is a Trizonal Space Warper from 1981 and it’s the size of a record! It’s actually intended to be put onto a record player to create the spin. I was chatting with someone who knows a lot more about Jerry Andrus that me and he said that there were about 25 of this one made and of the 25 only about ten ever sold. that would make this is a pretty rare product from Jerry!

This is a fun one to have in my collection!

-Louie

Justin Willman’s Show

Justin willman

A few days ago a few of us Seattle magicians went out to see Justin Willman‘s show at the Moore Theatre. Justin does an amazing show that’s super smart how it’s done. From his opening effect that’s a “sucker” effect, but not really done like a traditional sucker effect. It really gets everyone in the audience on his side.

Justin Willman Seattle

Justin’s show is a great example of how you don’t need a lot of props to fill a theater. Sure he does use video projection, however it doesn’t feel like he’s using the projection to make small things play big. His use of the projector enhances what he’s already doing. There were no close up tricks that needed the projector AND he only used it few times for close ups and they felt fun when he used it.

He did have the show on the projector behind him, and his is kinda the standard thing now. Micheal Carbonaro also does it that way as well. It just makes the show play better in the back.


One of the tricks that Justin does is a “roulette” with a borrowed cellphone and a hammer. The beauty of this trick is how it connects with the audience. Our lives are in our phones. At it’s core, the trick is a Key R Rect or 7 Keys to Baldplate, but after seeing this, why would anyone do it with keys. There’s literally no attachment with keys.

That’s where Justin shines, he’s great at finding relatable hooks for everything in the show. He’s also great at creating places for real interactions with people and then finding the comedy in those places.

If he’s playing in your area, this show is a great example of how to play a theater with a parlor size act!

-Louie