Adding a Measure

A while ago I bought Measure for Measure by Iain Bailey which is a prediction using a tape measure. You pull out the tape and someone says stop and you’ve predicted where they say stop. Here’s the promo video for it:

I think it’s a great trick, but the method didn’t really work for me. There’s a move that needs to happen, and it’s not hard to do, but the move just didn’t work for me. I’m not saying it’s bad, because it’s not, it’s a great trick. The method didn’t work for me.

I ordered a few tape measures and got to playing around with altering Iain’s gimmick.

tape measure prediction

What I ended up with is a tape measure that starts legitimately closed, ends legitimately closed and is 100% self working, there’s no move. I also upped the width of the tape to the Stanley Fat Max tape measure, so it’ll play a little bit bigger. As a bonus, you can see the prediction retract with the tape as you close it.

Here’s a quick demo of what my solution looks like:

I want to be clear that I’m not knocking Iain’s release, it’s a great trick and I think it would work for most people out of the box. Also, the hard part of creating magic is the first 90%, from the initial idea to a finished product for how the creator wants it to work. The final 10% is easy, and my “improvement” was the easy part, since the idea and gimmick already existed.

Also when it comes to marketing magic, there are a lot of choices that have to be made. Sometimes a method won’t be the best, but more accessible to the majority of magicians, or something that may seem like a small, insignificant tweak will triple the cost per unit.

I’m heading out on the road in about a week, I’m excited to give my version of Measure for Measure a try in front of real audiences!