Recently while travelling I started rereading the book Neo Magic Artistry written by S.H. Sharpe. This book is primarily about magic theory, however it does have a few tricks in the back.
This book, which is several books reprinted as one makes a great point:
“The greatest magicians have always been those whose work appealed to their colleagues as well as the general public”
This is something I totally agree with. If you are an artist, you work should have something noteworthy to other magicians or magic enthusiasts. With all of the magic on TV and the internet, even non-magician audience members have become pretty educated about standard magic tricks.
TLDR: Your magic should appeal to magicians as well as non-magicians.
It’s a book on theory of how to become a better magical performer. One of the things he mentioned was writing down your “ideals” for your magic. Some guidelines as an artist of what you want for your magic / show.