The book To Lure With Spectacle by Jimmy Talksalot is fantastic! One of the pieces of advice that I fought for a long time was to make a simple sign that says, “Magic Show”. I finally did it a month or so ago.
It’s crazy the difference that little sign has made. It helps build a crowd before I’ve started. Sometimes the simplest things make a big difference! Also go out and buy his book.
-Louie