It’s a lot of work putting out a magic trick for sale! A lot of little things go into it that aren’t trick related. Things like writing ad copy and titles are things that I personally really don’t like doing.
After some brainstorming with friends we settled on Applause Please 2: The Encore. Personally I dislike tricks that use the 2.0 in the title, and really didn’t want to use the 2 in the title, but in this case it really made sense and it’s a HUGE upgrade from the original one.
I’m still doing the video editing of the instructions and the trailer for the props. There’s a lot more here than just the liquid in lightbulb, there will be two routines and possibly a third routine if I can find useable video of it from years ago.
Keep an eye out at Hocus-Pocus.com as the first batch is only 5 units and they’re getting all 5 of them, I’ll have none.
Looking into other performer’s cases to see how they set up their gear is always interesting to me. I’m always interested in other magician’s solutions to holding props. In that spirit, here’s a peek into my table top from a recent show:
All the smaller hand held props are in the table top, then the larger props and emergency/alternate tricks are in my prop case:
I also keep a set list taped to the inside of my case.
I’m still working on building the Applause Please V2 units. I’ve got all of the internal parts built and ready to go into the applause sign boxes.
There’s still a lot more to be done with this project before they are ready to be sold. I still need to edit the instructional video, finish the artwork and write the ad copy.
Currently this batch has 5 units and all 5 units will be available from Hocus-Pocus.com when they are finished.
Let’s talk a bit more about protecting your marketed magic creations. I’m amazed at how many creators and magic companies don’t take the most basic step of copyrighting the art and ad copy for the magic tricks that they release.
Before we go any further, let me say that I do understand that technically you have the copyright to whatever art/ad copy as soon as it’s created, but you can’t enforce that without registering it with the copyright office. It costs about $65 to register a copyright, so it’s not a huge hurdle.
Once you have that copyright registration number, you can actually enforce it.
It’s been a while since I’ve gone onto AliExpress to have knock off products removed. I did a search and there were five knock off products.
There’s one listing that was blatantly using my copyright protected Evaporation artwork, so I filed a claim and that was taken down the next day. That left these four knock offs of my Evaporation trick.
All four of them use “Louie Foxx” and I own the trademark to that. Trademarks are like copyrights in that you technically have a trademark when you start using it in business, however you can’t really enforce it until you have it registered with the government. This cost about $300 and took some time to be approved, but it wasn’t difficult for me to do by myself without a lawyer.
My next step was to file a trademark violation with AliExpress and they immediately took down three of the four listings, and a new one popped up.
The new one that used my Evaporation artwork was pulled the next day, but there was still one listing left.
I’m not sure why this one wasn’t taken down by AliExpress with the rest of them as it’s a clear cut infringement on my trademark. I took a peek at the listing and noticed that in the listing they show my copyright protected instruction sheet.
That let me file a copyright claim as well as the trademark claim on the listing. The next day that listing was taken down and as of this morning there were no more products on AliExpress that I could find that used my trademark or copyrights!
It’s an easy process, I had probably 30 minutes total put into getting the listings pulled. It’s not hard to do, and I’m really surprised more magicians don’t take the very basic step of copyrighting their artwork. Sure you shouldn’t have to do this, but actually doing something is better than just whining about it!
Recently I was performing at an outdoor event where it dumped rain all day. My stage was covered so that was nice, but getting around the event I was frequently getting soaked. This the glamourous side of show biz:
In between shows I would go to my dressing room to dry off my socks and shoes so that I’d be comfortable at my next show! There’s nothing worse them stepping onstage and having something like wet shoes bug you. No one in the audience can see the discomfort, but it’s something that takes you mentally out of the show.
Keeping yourself comfortable in the show is important!
Currently I do several shows for different venues or audiences. Each of these shows has its own case, however there are some props that I only have one of, so I need to move that prop from case to case. I’m in the process of building or acquiring the multiples of that prop.
While I was putting the remote controls into the Applause Please V2‘s that I’m building, I wired up a second alarm clock with a remote control.
I use this prop in my Incredible Idioms school assembly show and in my general kid show. By not having to move it from case to case, it saves me time and I don’t have to worry about it not being in the case!
If you do multiple shows, having a dedicated case and props really saves a lot of time as there’s no packing to do the show, just grab the case and go!
I’m currently finishing up making a few Applause Please V2. These will be completely remote control, so you don’t need to plug them into a wall outlet.
I had the boxes made by Brian Cook Magic Crafter and they look great!
Originally I was against going full remote control as the parts can be hard to replace if something breaks when you’re travelling. However, after enough people had been asking me about it over the years and me finally starting to make some for friends and one for me I’m convinced this is the way to go.
I’ve been using the fully remote controlled one I made for myself since late 2019 and it’s still working great!
The other day I popped into my social media and it suggested I be friends with this guy. He’s rocking the “Yellowface” to do the linking rings. This a super lazy presentation approach, and definitely not a modern one. He puts on the outfit to do the Linking Rings.
Let’s take a step back and look at him trying to honor Asian culture. He didn’t do any research on it. There’s no evidence that the lining rings came from china (source: Genii online). So aside from the rings being from China, why is he wearing the clothes? Based on this article which reviews him doing the rings, I can’t find any reason why he’s wearing that robe in his presentation. I hope he wasn’t using any of the “I learned this from a great Chinsese magician…Fu Ling Yu” lines.
We as magicians need to move past this sort of stuff. You can do the Linking Rings without putting on robes.
I will say that I do have an out of context view of what’s happening as I’m just seeing a facebook picture, however the article I read seems to confirm what I’m thinking. In my heart, I hope he’s doing a thought out presentation that’s respectful…
Over the last month or so I’ve been trying to get through the book King of Conjurers: Memoirs of Robert-Houdin. This is the biography of Robert-Houdin and for me this is a hard read. It’s probably that it was translated from French and it’s not the best translation is what’s making it a hard read.
It’s an interesting book and one that I feel I should read at some point as everyone loves to quote Robert-Houdin as saying, “…a magician is an actor playing the part of a magician…”
While reading the book, I found this advice (bottom paragraph) about working slowly:
I think he’s right in many instances, but not 100% of the time. Yes, working slowing has it’s place, and most magicians could benefit by working a little bit slower. Someone like Hans Klok whose style working fast works for him.
I’m heading out to a show in a bit and I’m going to try to slow it down a bit…
Woo hoo! The first batch of my Take Out Box has sold out at Hocus-Pocus and I’ve got a new batch of them on the way! Thanks to everyone who has ordered one!
If you don’t know what the Take Out Box is, here’s the video:
What I really like about this prop is that it’s like a classic production box that would have been put out by Abbott’s or Davenport’s, but it looks like something that actually exists in the current world…unlike those older boxes metal boxes, or the ones that have funky Chinese characters on them. However, if you’re into the Chinese characters, you could draw one on it and it would totally make sense on this prop!
