Let Them Touch the Magic

One thing that I like is having magic that people can touch after the trick has happened! I’m not talking about giving out a signed card after the trick, but when something is altered, them getting to touch and potentially keep the trick in its altered state.

Giving out a signed card isn’t magically altered. This is where something like metal bending is great, they can touch it, keep it and show it to other people and the item is interesting.

For example the end of my card routine I peel the front off the card and hand it to the person. This is way more interesting than simply handing them a signed card. Also 90% of the people then stick that card on their shirt! That gets people at the event talking about me, or at least aware that there’s a roving magician there.

Another example is my Out For Beers trick. This trick starts as a gag with card with a picture of a full pitcher of beer. Then the pitcher magically empties itself. This is something that they keep in its altered state and gets them talking about me to other people at the event I’m at.

Unfortunately in magic there’s not a lot of options for tricks where the item is altered and they can handle it in the altered condition…and even less where they can keep the item!

-Louie

Out For Beers – Review

I woke up today to a great review of my Out For Beers trick!

I really love this trick, the play on words gag really works with my personality. I also think the trick works better than most of the Out to Lunch style tricks because it starts as a gag that is motivated. The trick sneaks up on the audience, which make it even more amazing!

This trick has been a huge hit at the booking confrences I’ve been at over the last few months and has driven a lot of traffic to my tradeshow booth and gotten me a lot of work. Get yours now!

Out For Beers $19



-Louie



Protecting Your Intellectual Property…

It drives me nuts when magicians complain about magic tricks being “knocked off” or “stolen”, but they didn’t take the most basic steps to protect them. It doesn’t take much to register a copyright on the art and instruction for whatever trick you are putting out.

Before you say it, I’m aware that in the USA your work is “copyrighted” the second you create it. The issue is that you can’t enforce that copyright without a registration number. Sure, you can send a “cease and desist” letter, but without a copyright registration, you really can’t legally enforce it.

Magician’s love to say that “show business” is two words and the business is important. It is, and it’s time for magicians to actually look into the business part when releasing tricks. If they did what businesses do and legally protect their intellectual property it really wouldn’t be an ethical issue. It’s pretty cut and dry.

It’s a business decision to not patent a trick that you are releasing due to the cost or time it takes to get a patent. That’s fine, but you have to live with that decision.

out for beers magic trick

Recently I put out a trick called Out For Beers. This trick uses an original visual gag combined with the Out To Lunch Principle. I really like the gag, and wanted to protect it as it’s something that would be easy to knock off. For $65 in filing fees, I was able to copyright the gag. I’ve copyrighted stuff in the past, and it’s always taken 6-9 months, however somehow I got lucky and this one was process in less than a month!

copyright magic trick

What this certificate and registration number does is allow me to quickly force sites like Ebay or AliExpress to remove the knock off or unauthorized version of the trick from their websites. This doesn’t guarantee that my stuff won’t get knocked off, but it’s gives me a tool to fight people who are knocking off my stuff!

Out For Beers!

Last month when I was at the Abbott’s Magic Get Together, I was doing my trick Out For Beers. This combines a brand new gag card with a classic principle. Many of the magicians who I showed it to asked if I would sell it to them. I didn’t have any with me to sell, so I couldn’t. Because of that demand, I made up some sets for sale.

Here’s what it looks like:

out for beers magic trick

What I like about it, is you are using the gag to get into the trick. Where most of the tricks that use the Out to Lunch principle, the cards are the focus of the trick. They have no reason to be there aside from the trick. That’s what makes Out For Beers great, the trick is unexpected.

Here’s What You Get:
*Gimmicked card to show the full beer pitcher
*50 cards showing the empty pitcher
*Rubber band
*Instructions
*BONUS: 5 extra cards that show the full beer pitcher

Out For Beers $19