Early on in the days of “shelter in place”, bookers who had magic shows scheduled were blindly switching to online shows. They didn’t really know what it would look like, they just needed another option. Now that we’re almost four months into having restrictions on large gatherings, people are starting to look into booking these, and not just converting existing bookings.
Because of the shift from converted shows already scheduled to scheduling new shows, I decided it was time to make a promo video for my virtual magic show. Here’s what the current version looks like:
I’m going to make another version, this was the first so that I have something to show potential bookers right now. As I compile more and more video, I’ll make another promo video.
In any art form you are taught to be different, and as far as your show goes that’s what I think about magic. Marketing is a bit different. Recently someone in a Facebook group for magicians wanted advice on getting an agent to get them shows around the country. In my career, every agent that … Continue reading “Follow The Crowd…”
In any art form you are taught to be different, and as far as your show goes that’s what I think about magic. Marketing is a bit different. Recently someone in a Facebook group for magicians wanted advice on getting an agent to get them shows around the country. In my career, every agent that consistently gets me work has seen me perform and approached me. Sure, there are more ways to do it than my route, that’s just my experience.
One thing about agents is they’ve come into my life when I was ready for the kind of gigs they book. One of my agents has told me I’m “starting to level up” and I need my promo to reflect that. I’m currently working on taking my promo to the next level. That’s the thing, if you promo isn’t at the level you expected for where you want to work, then you’ll have a hell of a time getting any agent to take you seriously.
Here’s a good example, my core market is performing at fairs. I want to work indoors more, and the first thing I did was look at the websites of people who were doing the gigs that I wanted to do. If you look at a lot of them, you’ll start to see things repeating. Not tricks, but things all of their promo has in common. Things like the length and style of their promo videos. Are they one trick, a sizzle reel, or a combination of the two? Are their headshots studio or something else? There’s a reason they are common things in promo, that’s because that’s what the industry expects.
Now you need to take a moment and look at your promo, what can you do to take you to the next level?