New Sizzle Reel

A few days ago I had an agent ask me if I could make them a new version of my promotional sizzle reel. They wanted a version without any text. For context here’s the previous version with text:

The previous have two kinds of text, it has title cards and captions. The agent wanted neither of those. Luckily I kept the video editor project saved, so it wasn’t a huge deal to go back and cut out the text. I think in a sizzle reel, the text is a good transition piece and adds some context to things. However if the client wants one without text, I’ll make them one!

Here’s the new version:

Ultimately the goal is to get work and if someone wants something specific to sell my show, I’ll gladly make it for them!


20 min magic show in 44 seconds

Last month I performed in a magic show in California with five other magicians. Here’s the highlight reel of my show:

@louiefoxx 20 min comedy magic show in 44 seconds! #hermosabeach #magic #comedymagic #california #louiefoxx #hoopandcup #balancing ♬ original sound – Louie Foxx

Also if you’re not following me on Tik Tok, shoot over there and give me a follow at!


How To Show Them What You Do!

Five Simple Steps to Making a Sizzle Reel

Let’s start out with what a sizzle reel is, they are typically a short, fast paced promotional video. In variety entertainment they are usually some between one and three minutes long.  The goal is to give a buyer a feel for you and what you do. 

Here’s how to make sizzle reel for your show:

Step 1:  Go to the movies and watch the trailers for upcoming movies. These are longer than a variety act’s sizzle reel, but they are a good reference for what you are going for.  Notice that the movie trailers don’t show whole scenes of the movie.  The goal is to give you the vibe of what the movie is about and this is the goal of your sizzle reel, to give the vibe of what your show is.

Step 2: Go through video footage and audio and pick the best clips.  I’m assuming you have a bunch of video because you’re regularly recording your show.  You should be doing this to work on your show to make your show better. Also, you’ll notice that I mentioned audio, your audio should be recorded separately from your camera.  You want clear audio of your voice if you use it in your sizzle reel.

Step 3: Edit out most or all of the set ups to your tricks and just show the magic. An agent explained it to me this way when he said, “I don’t want to see your rope trick, I want to see that you do a rope trick.”

Step 4: Find music that fits the feeling of your show and put your video clips to that music.  I use Envato Elements for mine.  It’s a subscription service that you get the license to use the music for web purposes. This eliminates any YouTube or whatever copyright claims.   

Step 5: Upload it to YouTube or wherever you host your streaming videos.  In addition to YouTube I use JWplayer.  I pay annually for this service, because there are no ads or suggested videos at the end of your video. This gives you more control over what the potential client sees and you don’t have to worry about YouTube suggesting another act after your video.

One thing I should mention, when you’re compiling the clips, you need to think about the flow and what you want your target audience to think about.  For example, I just made a sizzle real for my Incredible Idioms school assembly show, and I want to show the fun vibe of my show, but I also needed to show that there is educational content in the show, it’s not just a magic show.


P.S.  Here’s the sizzle reel for the Incredible Idioms show:

Magic and Comedy Show

On Saturday I performed my show for a sold out audience at the Spokane Comedy Club! When I’m performing at on the road at a public show, I always try to reach out to the local magic club. The Spokane Magic Club turned out in force for the show! It was great having them in the audience.

These daytime shows are a lot of fun to do. Years ago when I was in my early 20’s I opened for Brad Upton at a lot of comedy gigs. At the time I was doing a lot of school assemblies during the day. Brad mentioned that being able to get paid to do entertainment during normal people’s workday was like finding gold. At the time, I didn’t realize how correct he was. As I’ve gotten older and when I’m home, I got to bed at 9pm, the later gigs are more work. I still love doing them, however these 4pm shows I’ve been doing at comedy clubs are great, I’m done by dinner time!

Here’s my 55+ minute show from Saturday in 44 seconds:


55 minutes of comedy magic in 44 seconds! #magicshow #magician #comedymagic #spokanecomedyclub #spokanemagician

♬ original sound – Louie Foxx

Another thing that’s fun is that these shows put kids into an environment that is normally just for adults. That gives these shows a special energy that you don’t get at a community center gig and leads to amazing shows!


Adding Effects to Sizzle Reel

I’m playing with adding some visual effects to sizzle reels, or social media videos. Here’s two versions of a sizzle reel, one without effects and one with some visual effects.

Here’s the one without:

And here’s the one with:

The goal is to not use the visual effects simply because I can, but to hopefully use them to enhance what you’re watching. I don’t want to be like soo many of the videos in the early days of consumer level video editing where every transition was a a huge deal, with star wipes or whatever.

Let me know which you think is better!


Incredible Idioms Sizzle Reel

Somethings surprise me, like the success of my Incredible Idioms show. This is a school assembly / library show that I’ve done about 125 times since January of this year and I’ve done all those shows with zero promo! All I had one a one paragraph description that I’ve sent out.

I finally sat down and made a sizzle reel for it.

It’s cool that I was able to do the show that many times based only on my reputation!

I still need to update the website…


Fair Sizzle Reel

One of the things I’ve started doing to “add value” for the fairs that book me is to make little sizzle reels of me performing at the fair.

Here’s this weeks video:

You’ll see me do my version of Sticker Kicker in this video. I’m still working out the flow of the trick. I like it and it’s such a strange visual when you peel the back off of the card. I really like it!


Studio Promo Videos…

I’m thinking about updating my promo video and was watching some other magician’s promo videos this morning. One thing I noticed that I don’t like, however I’m not sure if anyone else notices or not are videos that don’t show the performer in front of a crowd. Here’s one I found from a magician named Alfred, who from the video has great technical skills, however there’s no audience:

What that says to me is the person doesn’t do many shows, I could be wrong. I honestly don’t know if that’s what a booker sees?

I also don’t know how I feel about “studio” shots in a promo video. I understand that a lot of the time it can be the only way to get a certain piece of video, like a close up that wouldn’t really be possible without really annoying the audience. I can usually tell when a studio shot is mixed in with live shots, the energy feels different.

I guess my feelings on promo videos that don’t show actual performances clips is that they aren’t for me.

Video Showcasing…

I’m home now from a booking conference I was at earlier in the week. One of the things that happens at these are video showcases. These are up to three minute videos that play usually in between the live act showcases. There were a couple of good video showcases and a lot of bad ones.

The number one thing about a video showcase is to use still images sparingly and use them with purpose. One of the showcases I watched was of a musician who does a roving act and he does a lot of audience engagement and pulls around a wagon that looks really cool. His video was all still images with him singing a song played over. It didn’t really give any context to what he does or how a buyer would use it.

The next worst thing is to play a video of you playing a gig. One person played a video him that had bits of several songs, but they were all at the same venue. It was visually boring. At least have several venues…and record them from the soundboard, they audio will turn out much nicer and easier to listen to.

Another thing is that news footage is great…but trim out all the stuff that’s not you! One act had a nice news clip, but they kept in the intro of the two newscasters bantering about the weather or whatever at the beginning, essentially wasting the buyers time for 15 seconds. Then they left in the extro of the two newscasters banters about what was coming up next, once again wasting the buyers time.

The final thing is you don’t need to use the full 3 minutes (or whatever the max is) for your video. If you can tell the buyers what you need in 75 seconds, great…you don’t need to bore them with redundant info for the remaining time. Trimming out the fat is key!

Those are some tips if you are putting together a video showcase or making a sizzle reel!


Virtual Show Sizzle Reel…

Early on in the days of “shelter in place”, bookers who had magic shows scheduled were blindly switching to online shows. They didn’t really know what it would look like, they just needed another option. Now that we’re almost four months into having restrictions on large gatherings, people are starting to look into booking these, and not just converting existing bookings.

Because of the shift from converted shows already scheduled to scheduling new shows, I decided it was time to make a promo video for my virtual magic show. Here’s what the current version looks like:

I’m going to make another version, this was the first so that I have something to show potential bookers right now. As I compile more and more video, I’ll make another promo video.