Five Simple Steps to Making a Sizzle Reel
Let’s start out with what a sizzle reel is, they are typically a short, fast paced promotional video. In variety entertainment they are usually some between one and three minutes long. The goal is to give a buyer a feel for you and what you do.
Here’s how to make sizzle reel for your show:
Step 1: Go to the movies and watch the trailers for upcoming movies. These are longer than a variety act’s sizzle reel, but they are a good reference for what you are going for. Notice that the movie trailers don’t show whole scenes of the movie. The goal is to give you the vibe of what the movie is about and this is the goal of your sizzle reel, to give the vibe of what your show is.
Step 2: Go through video footage and audio and pick the best clips. I’m assuming you have a bunch of video because you’re regularly recording your show. You should be doing this to work on your show to make your show better. Also, you’ll notice that I mentioned audio, your audio should be recorded separately from your camera. You want clear audio of your voice if you use it in your sizzle reel.
Step 3: Edit out most or all of the set ups to your tricks and just show the magic. An agent explained it to me this way when he said, “I don’t want to see your rope trick, I want to see that you do a rope trick.”
Step 4: Find music that fits the feeling of your show and put your video clips to that music. I use Envato Elements for mine. It’s a subscription service that you get the license to use the music for web purposes. This eliminates any YouTube or whatever copyright claims.
Step 5: Upload it to YouTube or wherever you host your streaming videos. In addition to YouTube I use JWplayer. I pay annually for this service, because there are no ads or suggested videos at the end of your video. This gives you more control over what the potential client sees and you don’t have to worry about YouTube suggesting another act after your video.
One thing I should mention, when you’re compiling the clips, you need to think about the flow and what you want your target audience to think about. For example, I just made a sizzle real for my Incredible Idioms school assembly show, and I want to show the fun vibe of my show, but I also needed to show that there is educational content in the show, it’s not just a magic show.
-Louie
P.S. Here’s the sizzle reel for the Incredible Idioms show: