Make it Memorable!

When I do TV spots, I try do more than just a magic trick, I try to make it a moment that’s memorable. Sure you can do sponge balls and it’s fine, however I try to do things that are fun.

Here’s an example from a media spot a few weeks ago:

@louiefoxx News Reporter Hustled with Classic Con Game! #reporter #game #gambling #congame #cantwin #pushups #shellgame #hustle #newsreporter #louiefoxx #sleightofhand #payyourdebts #magic ♬ original sound – Louie Foxx

It’s not always possible to do more memorable or fun spots due to time, or other circumstances. However, when I get a chance to do a little bit of planning, I try to do something fun!

-Louie

News Highlight Reel!

Last week I was performing at Montana Fair in Billings, MT. One day the news was there taking video for their fair highlights. This is always tricky for me as if I don’t talk to them, they will always use a super wide shot that’s out of context and makes no sense. In a highlight reel, stuff doesn’t need a lot of context if the content is chosen correctly.

What I do is try to talk to them or whoever the media coordinator is and do staged video where I act like I’m performing for a crowd and we put the camera onstage to get video that’s better framed and I use tricks that you don’t need much context to understand what’s happening.

Here’s the video from last week:

Whenever possible I try to show or tell them what I’m going to do so that they know what to expect and can put their camera in a good spot. I will also tell them the bad spots to record from if there are any.

-Louie

Hitting the Road from the Past…

I’m getting ready to head out for the beginning of my “Fair” season of 2022. My first one for this year is also the first one that I had cancel on me in 2020 and it also ended up cancelling in 2021. I recently did an interview with a reporter and did a quick search for the article. It doesn’t look like it’s been published yet, however I did find this one from right before the 2020 fair:

magic show
magic show

I like how the article does get a little bit of my “flavor” in there about going to ghost towns. It really doesn’t do a lot to put butts in seats, the show description lacks a lot of sizzle. I think it may not have been the writers fault, I may have not told them about the show in a super exciting way.

Reading this makes me remember how important it is for me to convey specific things and emotions from the show. Also, the line about me debuting a trick, I need to sell that a lot more. It’s lacking a ton of sizzle.

The season is just getting started, and I’ll have more chances to work on it!
-Louie