A while ago I described a four ace trick where and Ace, Two, Three and Four turn into four aces. You can read about how it works here:
https://www.magicshow.tips/magic-show-tips/the-1-2-3-4-ace-trick/
I also just made a video demo and tutorial of the trick that you can watch here:
What I like about this is that there’s really nothing to it, just an Ascenio Spread and an open displacement of two cards.
-Louie
When I visit a television show, I try to be a good guest. Last week, I visited Everyday Northwest in the Portland, OR area to promote National Magic Week. Before the interview, they give out a sheet with the show’s timing and some of the questions that they’ll ask you.
Once I got the sheet and saw the questions, I started writing my answers in my notebook. The act of writing them down puts them in my head, and I fumble a little bit less when saying them. It’s like a mini rehearsal for me.
Also, when I see the questions, I try to write some jokes. In the interview, I’m asked “how magicians celebrate National Magic Week” and I have an answer with a joke. That’s part of the effort I put into these media spots: I try to be prepared and offer them more than just flat answers.
If you do a TV spot, make it a unique experience; don’t just rehash what you’ve done a million times.
-Louie
Last week, I was at a booking conference and they had a “pitch and perform” event. In this event, each person had 5 minutes to introduce themself, tell what they did, and give a short sample of what they do.
Here’s what I took with me:
There are two routines, one I intended to do is my Stand Up Chop Cup (it’s in my 2025 lecture notes) and the back up routine is a rope routine. Both magic routines would run about three minutes and the other two minutes would be the pitch part. What’s important about these two routines is that there is no set up and no clean up and they have a lot of magic!
I always try to have a back up routine for things like this. It’s only five minutes, but sometimes I’ll see the room and decide my main trick isn’t right, or there will be another magician who may do something similar to what I had planned. That’s why the two tricks I brought were very different visually and in effect.
A little bit of planning can help a lot!
-Louie
Over the summer I was hired to do a show for a street fair. I’ve done many of these in the past, but this one was a little bit different. When I arrived I was directed to my “stage” which was the middle of the street.
Doing a show in the middle of the street with no defined performing area is not a problem, I’ve done that before. For me the bigger challenge was trying to find a situation where the audience could be in the shade for the 45 min show.
There really wasn’t any shade that wasn’t blocking a business. I didn’t want to tell people to stand under a business’s awning, but I also knew that people would choose the shady spot to watch the show.
Once I started to talk up my show, people immediately filled the shady area directly in front of a business!
As my friend Skip Banks says, if you make the audience area comfortable, they’ll show up. They were a great crowd, and it was a fun show!
-Louie
The Pay vs Pain (in the butt) ratio is a factor in determining if a gig is worth doing. A while ago I was asked to perform in a variety show at a huge event. The pay was basically non existent, what it would cost for me to do the gig in travel expenses exceeded the pay. Why would I take the gig…well I like the people in the show, so it’s an excuse to hang out. That’s a -1 in the pay index. Also I’m not getting paid the day of the show, so that’s another -1 in the pay index.
Now that the pay isn’t the reason to take the gig, the reason to not take the gig is the pain in the butt factor. When I accepted the gig I was told we would get parking passes. Well, that changed and as a 15 person variety show, they only gave us 3 passes. That adds a +1 in the pain in the butt index.
When they scheduled me, asked me to sign up on their website so that they had my details. I went to create an account, which was a pain because it’s primarily a music event and none of the check boxes applied to me, and none had an “other” option. That’s a +1 in the pain in the butt index. What I ended up doing was just checking whatever box, but then the site needed to verify my email by sending me an email to continue to add my personal info. I never got that email, and was never able to complete their registration. That’s another +1 in the pain in the butt index. I had to reach out and argue with them to let me give them my info over the phone because their website didn’t work. that’s another +1 in the pain in the butt index.
Next they said we’d have to check in across the event grounds which are huge and it will be crowded. Why we can’t just have one person check us in as a group instead of everyone individually checking in, I don’t know. That adds another +1 to the pain in the butt index.
The morning of the event one of the producers of the show asked if I could bring my own audio. I said no, that’s not what I agreed to, and that this is a large event who I submitted my tech to weeks ago. If they were unable to accommodate a handheld microphone, they shouldn’t have booked me. That’s another +1 in the pain in the butt index.
So let’s look at the Pay vs Pain results.
Pay -2
Pain +6
That’s not a good ratio.
Shows that are low on pay should be very low on the pain in the butt. Ideally the pay should be at a 0 and the pain should be at a 0 if it’s a gig you’re not doing for the money.
-Louie
In Washington State where I live they just passed a tax on “live presentations”. The way the new tax is described it’s unclear as to whether I’m supposed to start charging sales tax. Previously, service businesses didn’t have to charge sales tax.
Here’s what the rule looks like on their state’s website:
The state has an email address that you can use to get an official ruling as to what you’re supposed to do. I sent them a question asking them if I have to start charging sales tax and here’s what the state had to say:
That’s great news, as the new rule took effect on 10/1/25, and I had shows scheduled with “all inclusive” pricing long before this new tax was announced. Those shows I’d lose 10% on, so I’m glad that magic shows are exempt (for now) from this new tax!
If you’re in Washington State and do magic shows, you should email the Department of Revenue and get an official, binding ruling for your business.
-Louie
I was playing around with some cards the other night and came up with a very 1980’s feeling packet trick. The effect is you show four aces. The ace of diamonds changes to a two of diamonds. Then the ace of clubs changes to the three of clubs. For the finale, the ace of hearts turns into the four of hearts, giving you a one (ace), two, three and four.
This trick uses a series of Ascanio Spreads. I’m not going to go teach that move here, but you can look it up and find a tutorial for it online.
Here’s the starting order of the cards:
Hold them face up in your left hand in dealing grip. Do an Ascanio Spread to show four aces, putting the four card block on top of the packet .
Do a second Ascanio Spread to show that the ace of diamonds is now a two. Put the four card block top of the spread.
Next do a third Ascanio Spread to show that the ace of clubs is now a three. This time, you will switch places of the middle two cards. I openly displace them, and then put the four card block on top.
Finally, do a fourth Ascenio Spread to show that the ace of hearts is now the four!
That’s it, there’s really not much to this trick, and it feels like it needs an ending. I have played with having the backs change colors and have a method for that, but I’m not really happy with it.
Additionally, I’d be surprised if this sequence had not been created before. It seems fairly obvious that this result can be achieved with just Ascenio Spreads.
-Louie
After a summer of performing, I was doing some prop maintenance and noticed how gross the ropes I use have gotten!
Going through your props a couple times a year to clean them up or replace things that get worn out is a good thing to do. It’ll keep your show looking fresh and not beat up.
-Louie
The next step in switching to a handheld microphone has happened!
I just bought a Sennheiser handheld microphone that’s compatible with my Sennheiser ew G4 receiver. That saved me having to buy a new receiver. Also I still get the benefits of a smaller and battery operated camera mount receiver, which I prefer of the larger plug in style receivers.
Another advantage of switching to a handheld mic for my main show is that most venues already them, so I don’t need to bring my own for many gigs!
-Louie
Years ago when I was out there doing comedy one nighters, I learned that we’re really getting paid for the travel.
For example, when I do local gigs I’ve started to charge more if my travel involves rush hour traffic.
I should say that I try to not be in a rush to a gig. If I have a gig that would involve me sitting in traffic, I’ll actually leave a couple hours early and get close to the gig. Then I’ll work out at a gym, or go to a coffee shop and do some work. These are things that I’d normally do during my day, I’m just taking back the 45 minutes I’d be sitting in traffic.
Trying to never be in a rush has really taken a lot of stress out of my life.
-Louie
