A while ago I bought Measure for Measure by Iain Bailey which is a prediction using a tape measure. You pull out the tape and someone says stop and you’ve predicted where they say stop. Here’s the promo video for it:
I think it’s a great trick, but the method didn’t really work for me. There’s a move that needs to happen, and it’s not hard to do, but the move just didn’t work for me. I’m not saying it’s bad, because it’s not, it’s a great trick. The method didn’t work for me.
I ordered a few tape measures and got to playing around with altering Iain’s gimmick.
What I ended up with is a tape measure that starts legitimately closed, ends legitimately closed and is 100% self working, there’s no move. I also upped the width of the tape to the Stanley Fat Max tape measure, so it’ll play a little bit bigger. As a bonus, you can see the prediction retract with the tape as you close it.
Here’s a quick demo of what my solution looks like:
I want to be clear that I’m not knocking Iain’s release, it’s a great trick and I think it would work for most people out of the box. Also, the hard part of creating magic is the first 90%, from the initial idea to a finished product for how the creator wants it to work. The final 10% is easy, and my “improvement” was the easy part, since the idea and gimmick already existed.
Also when it comes to marketing magic, there are a lot of choices that have to be made. Sometimes a method won’t be the best, but more accessible to the majority of magicians, or something that may seem like a small, insignificant tweak will triple the cost per unit.
I’m heading out on the road in about a week, I’m excited to give my version of Measure for Measure a try in front of real audiences!
2 thoughts on “Adding a Measure”
Your method looks great Louie. I like the idea of starting out wrong and then getting it right, something along the lines of “It takes practice.” You could peak the stopped at measurement and say, “every one stops at 27 inches the first time, it’s just a weird phenomenon. The second time is actually random.”
That’s a good idea, I’ll give it a try!
I think if you do it once and get it right, people don’t know what they are looking at. Also showing the first one not at the base of the tape measure hides the method a little bit better when they try to remember it later.