More Social Media Magic

Over the last few days I’ve been writing about social media magic videos and why to post them. Either the trick has to be good (amazing or entertaining) or the trick has to offer something interesting from method standpoint. Here’s a video I just posted:

What’s interesting from a method point of view is that I’ve take a trick and made it go backwards. Of the thousands of this trick that has sold, I don’t think I’ve ever seen the bolt tighten. Not that it’s a huge leap, but it’s something different.

The trick is typically done as an animation, where the nut moves on its own. My vision was for the trick to be done as a penetration. It didn’t quite work out that way for the video and I had limited time to record it, so that’s why it was put out the way it was. Ideally the trick will look like I grab the nut and slide it up the bolt, penetrating the threads of the bolt. Since the video was posted, I’ve gotten it to look like almost how I want it to, but it’ll still take some work.

What’s the Purpose…

The last couple of days I posted about a four ace production that someone posted on facebook, then posted one that’s better. It got me thinking about what are the reasons to post a magic trick on social media. For me, I usually do it because it’s interesting from a method standpoint, or something unique happens during it.

Here’s an example of a boring magic trick that’s interesting from a method point of view:

Safety Pin and Ring Trick

Here's the first Magic Trick in a Hotel video for 2018!

Posted by Louie Foxx- Magic and comedy on Monday, January 1, 2018

That video is a few years old, but what makes it interesting is the transposition of the pin and the ring. There are a couple of methods working at the same time to accomplish the trick. My reason for posting isn’t simply to have my friends tell me I did a cool trick, but to show something I’ve created.

Before you post a video, think about why you are doing it. What does posting it do to contribute to magic?

Making a Story…

Probably the most magical trick you can do is turn a one dollar bill into a one hundred dollar bill and give it to someone to keep. That will have more impact that almost anything else you can do. That’s why bill change tricks are popular, everyone has an emotional investment in them.

The nice thing about the standard Hundred Dollar Bill Switch is in a live show the folding process takes time which is good. Now let’s move the trick to Instagram where you have up to 60 seconds…and the attention span of the audience is even less. By the time you set up the premise and start folding the bill, you’re losing people. That’s why visual magic is HUGE on social media.

Another factor to consider in social media videos is that the bill isn’t borrowed, so some of the impact is lost. It’s always more amazing if the magician took MY dollar and turned it into a hundred, than used HIS dollar and turned it into a hundred.

Personally I think setting up a premise is important for a quick trick. There are a couple of ways to do that. You can do it in the video, or you can do it in the text of the post.

Here’s a video of a quick bill change for social media:

My friend asked me if I could turn a $5 into a hundred…yes I can!…….#magic #moneymagic #sleightofhand #nocameratricks

Posted by Louie Foxx- Magic and comedy on Thursday, April 9, 2020

In the video I set up the premise, which is that it’s a “challenge” a friend gave me. I take up the problem, and solve it. I also solve it in an unexpected way. There’s a story there, I’ll admit, it’s a weak story, but it tells a story in about 12 seconds.

Personally I think it’s important to tell that story. Based on the analytics of my videos, the ones that are just quick tricks without the storyline never get the same amount of views as the ones that do. Of course this is my own experience, and I’m sure there are people churning out eye candy and racking up some big numbers in views.

To Post or Not To Post…

The other night I was chatting with Matt DiSero about the Bounce No Bounce Balls trick. If you don’t know the trick, it’s a ball that bounces and a matching ball that doesn’t bounce. He came up with a really cool ending for the trick and I made a quick video of it:

Here’s the dilemma I’m having, in the video I feel like flash the palmed ball too much. Should I post the video on my social media or not?

Before you say, “why don’t you just rerecord it?“, let me tell you that I can’t. I had just sold the set of balls, so this was recorded right before I boxed them up. Now before you say, “why didn’t you rerecord it before you shipped them out?“, let me tell you that I couldn’t. I only had one tomato, and with the current self quarantine, I didn’t feel that a trip to the store to buy tomatoes would have been a wise decision.

For now it’s living on this blog. I may post it as sort of a look behind the curtain of how magic tricks develop.

Broom Balance…

On social media yesterday a hoax about balancing a broom upright went around. Well the hoax was that “because planets were aligned” you could do it, besides the fact that you can do it anytime, you just need to try. If you keep your eye out for trends like this, they are a good way … Continue reading “Broom Balance…”

On social media yesterday a hoax about balancing a broom upright went around. Well the hoax was that “because planets were aligned” you could do it, besides the fact that you can do it anytime, you just need to try. If you keep your eye out for trends like this, they are a good way to pitch yourself to get on the local news or have a picture get shared a lot.


Here’s what I did:

Unfortunately, I was busy most of the day and unable to hustle this picture early in the day. I think that a video of someone doing the trick Balance or Stasis if presented properly would would go viral, or at least get someone some media attention.


Keep an eye out for things that are blowing up on social media and think about what you can do with that premise. Sure it’s probably something that you won’t be doing outside of that particular instance, but it’s a good for creativity and if something goes viral, then it’s good for you!