Protecting Your Original Magic!

Once a month I pop into popular online market places like eBay to see if there are any counterfeit or knock off products of mine. It’s been a while since one has been on eBay, but one recently popped up.

Protecting your magic tricks

This particular eBay listing violated two parts of my registered intellectual property. The first was in the description it used my ad copy, which I registered with the US Copyright office.

Protecting your magic tricks

Sites like eBay or AliExpress will pull stuff faster and 100% of the time (at least in my experience) when you have a registration number. I filed a copyright claim with eBay, which is super simple and takes less than 5 minutes.

Protecting your magic tricks

Within about 48 hours I got an email from eBay confirming the item was removed!

Protecting your magic tricks

Super simple, I’m surprised more magicians don’t file their ad copy and art with the US Copyright Office. It costs about $70 to file it and get your registration number.

Oh, the second way that this listing was violating my intellectual property was that “Louie Foxx” is trademarked, so the listing was violating my trademark. I could have included this violation with the copyright claim but didn’t. I like to save that one in case the item pops back up with different text, but still uses my name in the title or anywhere in the listing. I can get them a second strike for violating IP.

-Louie
PS Another good resource is Sara Crasson’s book Own Your Magic A Magicians Guide to Protecting Your Intellectual Property, which covers patents, trademarks, and copyrights. I highly recommend this book!

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