While I was in San Francisco at pier 39, I popped by the magic shop. This is one of the last Houdini’s Magic Shops, and is run by Vanishing Inc now. It’s a pitch shop, so they’re really selling starter magic, but since it’s owned by Vanishing Inc, they sell a lot of their products.
With Vanishing Inc having a large catalog of books, the shop was well stocked with those AND playing cards as well!
Personally I like the older style of magic shop where you can dig and find strange things, but that’s probably because that’s the kind of magic shops that were around when I was a kid. Also I’m very aware that I’m not the target customer for this specific magic shop.
-Louie