Magic Product…

Something that I’ve never really liked is when magicians sell their magic products on their performer websites. To me it just feels like it’s taking away focus from what your performance website is all about. While you can make money from magic product, it’s usually far less than your show fee. Personally I’ve never and don’t plan on selling magic on my main website at www.LouieFoxx.com, which is just for my show.

A good example of why I don’t like this is the magician Kevin James website. If you’re a fan and go there, you can figure out a lot of “secrets” by visiting his online store. I also think that the majority of the people who visit his site aren’t people who would book him, it’s more of a “catch all” website. The purpose of the site isn’t to book gigs, but to offer all things Kevin James. For me that’s not the purpose of my main website.

**Note: I’m a huge fan of Kevin James as a performer and magic creator**

You may have noticed a couple of changes to this blog. First of all it’s got a new look, and it’s slightly easier to navigate. Apparently I was on an old server and was limited with some of the stuff I could do. With my newfound free time I moved the blog to a new server and added a magic products page to the blog. What’s nice about having it here is that it doesn’t really conflict with the intent of the blog intended readers.

In Love With a Method…

One of the worst reasons to keep trying to do a trick is because you are in love with the method. I’ve got a trick in my show that I love the method more than the audience loves the trick. I think the trick has something going for it, it’s just a matter of figuring out what that is.


The reason that I’m still trying to make Silk Thru Coathanger work:

I’ve written about this trick a lot on this blog, and it’s still a work in progress. If I was rating my routine for it, I’d give it the grade of C. However a while ago I added a move, took out a move and rearranged the sequence. Those changes moved it up from a D to a C. I’d be really happy if I could get it up to a B.


Recently I did some workshopped it with some other performers and we came up with some ideas for how to frame it. We’ll see how those play…

Making a Set List…

Frequently I’m amazed when newer performers mention they have a 60 minute show. That’s a long time to do a show, I’m calling BS on a lot of them. They may have 60 mins of material, but usually it’s not a 60 minute show. I’ve got tons of material and have been been in magic a long time, but barely have a 60 min show.

What’s the difference between material and a show? Material is what you can do, but a show has texture and flow.

So, how do you put together a show? I start by writing out a set list, a list of tricks and how long they run. After the name of the trick, I write how long the routine runs and an “A” or and “S”. The “A” means someone from the audience helps me onstage and the “S” means that it’s done solo, with just me onstage. Sure there are tricks where I’m the only one onstage, but I use someone from the audience who stays seated, I consider those tricks to be solo tricks.

First I arrange it set list of the routines that I want to do. Here’s an example of what a short show set list would look like:

  • cup – 2 mins – S
  • hoop – 3 mins – S
  • Card to Pocket – 5 mins – A
  • Whip -6 mins – A
  • Straight Suit- 6 mins – A /S (This uses someone on stage, but they return to their seat about halfway thru the routine)

The next thing I do is try to arrange them into an order that alternates solo and audience. Here’s what the revised list would might look like:

  • cup – 2 mins – S
  • Card to Pocket – 5 mins – A
  • hoop – 3 mins – S
  • Whip -6 mins – A
  • Straight Suit- 6 mins – A /S

Next I look at the type of trick, luckily this particular set let isn’t super magic heavy, it’s more skill demonstrations which makes the next part easier. The goal is to no have two of the same type of effect next to each other. So if I had a “Bill To Lemon” in the list, I’d try to not put it next to “Card To Pocket” as both are teleportation type tricks.

Personally I have no problem putting things with similar props next to each other. For example I could put Card to Pocket and Tossed Out Deck next to each other. The effects are different and they both add different textures to the show.

That’s a general outline of how I put together a set list for a show. There are other factors that come into play. For example some tricks work better deeper into the show once the audience gets to know you, and so me tricks are openers or closers. In the set list above my two routines that use the audience are the Card To Pocket and the Whip routine. In theory I could swap the two tricks positions, however the whip is a big build up and it works better when the audience knows me. The card to pocket has a lot more magic that happens and works better for an audience that’s just getting to know me. Other considerations is how messy a trick is, or if it needs to be preset.

Once you have your set list, you can start to work on the flow of the show. You can then reveal things about yourself, add in call backs or put in something to tie it all together to start creating a show.

Large Three Shell Game…

One of the silver linings of the current “social distancing” is that I’m able to get work on some of my back burner projects, things that I aren’t a priority, but would like to get done. In the past, I have made a couple of giant shells for the three shell game out of a resin, but used a casting method to where the shells weren’t uniform. I’ve wanted to make a set where the shells inside and out were more uniform.


Yesterday I 3D printed a giant shell which will be the original that the other shells will be made from.

Giant Walnut for shell game

The next step is to make a silicone mold and cast them in resin. I’ll probably put a magnet in them so that they handle more like a chop cup than a shell game set.

Catch your whale

Right now we’ve all found ourselves with a lot of extra time. I’ve been using mine to try to catch my “Great White Whale” of tricks I’ve always wanted to create. This trick has been in my head for over a decade and a lot of things had to come together to for it to happen.


Here’s the trick, and be sure to watch the whole thing:


I’ve been fascinated by the idea of using a nested replicas of the main prop as a final load ever since I read Gary Oullett’s cups and balls routine in his Fulminations column in Genii magazine. Then about 10 or 15 years ago I thought about applying it to the shell game. The hurdle was getting shells to nest and enough of them.


Then the breakthrough came when I got a 3D printer. I could print the shells, however the problem was they didn’t look like shells. They looked like plastic things that kinda looked like walnut shells. A friend of mine sent me a link of how to make molds and I tried to learn off of youtube videos with limited success. I ended up taking a 4 hour class on making molds and resin casting that really helped speed up the learning curve.


I kept making baby steps to get towards the end result and finally got there. I’m not done yet, ideally in the future I’ll have some shells that look a little bit better, but for now I have a workable version of the trick!


Fix It!!!

When someone puts out a magic trick, there are two ways the creator does it. One is how they do it and the other is a dumbed down version for people who don’t want to practice. Personally when I put out a product, I put out what I actually do and use (at the time of putting it out). That way it’s a release that I know inside and out.


A great trick that came out a few years ago, but has mixed reviews is called Split.

Split magic trick

The effect is you have a twenty dollar bill and it visually rips into two ten dollar bills. This is a great trick, but the main complaint I saw was the gimmick was obvious. The problem that people weren’t able to see past was that it was designed to be done with non-US currency. The money in other countries is more colorful and the designs hide the gimmick better.


For me it took about a minute of looking at the gimmick to solve the problem. Here’s my gimmick:

Basically I moved the gimmick from the middle of the bill to the edges. There’s a lot more printing to hide it on a US bill.


Then there was a corner of the old bill that was slightly visible when I was doing mirror practice. I covered it with the corner of a bill that matched what it should be. This was a small thing that really wasn’t an issue, it just sorta bugged me.


When you get a trick and you think it doesn’t work, before you write a bad review, take a step back and look at the bigger picture. Was the trick designed with European money, or created by someone that’s left handed, or whatever. You many not work exactly as the creator, and you need to be able to adjust.

Dropping Triumph

Right now I’m reading the book FASDIU 2 by Paul W. Cummins. FASDIU stands for From A Shuffled Deck In Use. The material in this book is all on things using a deck with no set up and no gaffs. I’m really liking the book so far much of the material is the kind of magic I like to do.

FASDIU 2

I really like the first trick in the book, however this blog post is about the trick called A Total Triumph which is based on a Steve Reynolds trick. In this trick right before the reveal of all the cards going the same direction except for the selected card, you need to get rid of a reversed card on top of the deck. I thought that the old “drop the deck and the top card flips over” thing would solve this.


Here’s a quick demo used in a different context of the idea:

The move makes more sense in the context of the A Total Triumph trick. I’m unaware of anyone using this move to clean up a reversed card in a deck. I think it’s interesting to use a card reveal as a clean up.

Putting Your Show Online…

Over the last week a lot of magicians have been putting their shows online. I’m talking about a youtube video of their whole show, not just streaming. In my opinion 99% of these are garbage to watch. I’m not talking about the quality of the show, but the quality of the video. They only reason I’m able to get through them is that I like to know what other people are doing around the world.


If you are going to put a video of your show online, or even a clip, the first thing you need to do is cut out any fat at the beginning and end. I watched video last night and there was 20 seconds of the stage and the back of audience’s head before anything happened. This is a common problem with social media clips, where people leave in the video them turning on or off the camera. Edit that stuff out. When you leave it in, it tells me you don’t respect the viewer enough to spend a couple of mins to edit it out.


The big thing is audio, most of the shows I’ve watched sound like they were recorded off the camera’s microphone in the back of the room. Sure you can hear the show, but you have to listen.


The final thing is that you really need to have a couple of cameras and mix up the angles. The single camera at the back of the room with a wide shot of the whole stage doesn’t cut it anymore. You could use bits of the same routine from different shows. Recently Judah Friedlander and Adam Sandler did this in their Netflix shows.


Consider those three things before you upload your show to YouTubej.

Online Instructions…

Each year more and more magic tricks are coming out that come with online instructions and that’s the only way to get the information. In theory everyone wins, you get video instructions, it drops the cost for the creator, and possibly the buyer as well. It also makes things cheaper to ship.


Now for the downside, not everyone will have access to the information. What I mean by that is that access won’t last forever like the instructions in some physical form. Sure you can download the instructions (usually), but that only is good for as long as the tricks producer has the video online.


A good example would be a trick that’s been out for several years, but you just bought it at a magic shop. You open the trick, find the download card and go to the site, but the site no longer exists. What do you do? If the company is out of business, you’re out of luck. I guess you could return it to the magic shop, however that’s doesn’t solve the problem of product being out there where producer of it got rid of content that was paid for.


Personally I don’t do online only instructions, every magic trick I sell comes with a DVD or print instructions. I do offer “bonus content” online for tricks I sell or for stuff in my lecture notes. The pain in the butt with these things is that I just changed my hosting on my website and I had to service all of those links, many are to products I haven’t sold in a few years. Unfortunately a lot of creators don’t do that.


The hard part now is that less and less computers have DVD players, how do I deliver video content without it being online? The current solution I’m considering is thumb drives. The downside is that they cost much more than DVD’s, but the upside is that they are small, and versatile. I could order 100 of them and use them for a variety of different products.


If you’re a magic producer, you need to think about what’s going to happen when someone buys your trick 5 years from now…unless you’re just in it for a quick money grab (but then you’re an a-hole).

Coin Thru Glove!

With the west coast of the United States on lockdown and practicing “social isolation“, I’ve been playing with some ideas. I’ve always wanted to do a coin thru glove like the Lubor Fielder trick where you push a coin through a sheet of latex. When I’ve tried it with a latex glove it never worked … Continue reading “Coin Thru Glove!”

With the west coast of the United States on lockdown and practicing “social isolation“, I’ve been playing with some ideas. I’ve always wanted to do a coin thru glove like the Lubor Fielder trick where you push a coin through a sheet of latex. When I’ve tried it with a latex glove it never worked out right.


One of the things that people are doing when they aren’t at home is wearing latex gloves, and I sat down to solve the problem of putting a coin through them. Here’s what I came up with:


As far as method goes, it’s very different from Lubor’s trick, however it’s a bit more practical to do and repeat…but the angles are worse. I’m glad I came up with a solution, so whenever I look at latex gloves, I don’t think of how to put a coin through them.