I’m home now from a booking conference I was at earlier in the week. One of the things that happens at these are video showcases. These are up to three minute videos that play usually in between the live act showcases. There were a couple of good video showcases and a lot of bad ones.
The number one thing about a video showcase is to use still images sparingly and use them with purpose. One of the showcases I watched was of a musician who does a roving act and he does a lot of audience engagement and pulls around a wagon that looks really cool. His video was all still images with him singing a song played over. It didn’t really give any context to what he does or how a buyer would use it.
The next worst thing is to play a video of you playing a gig. One person played a video him that had bits of several songs, but they were all at the same venue. It was visually boring. At least have several venues…and record them from the soundboard, they audio will turn out much nicer and easier to listen to.
Another thing is that news footage is great…but trim out all the stuff that’s not you! One act had a nice news clip, but they kept in the intro of the two newscasters bantering about the weather or whatever at the beginning, essentially wasting the buyers time for 15 seconds. Then they left in the extro of the two newscasters banters about what was coming up next, once again wasting the buyers time.
The final thing is you don’t need to use the full 3 minutes (or whatever the max is) for your video. If you can tell the buyers what you need in 75 seconds, great…you don’t need to bore them with redundant info for the remaining time. Trimming out the fat is key!
Those are some tips if you are putting together a video showcase or making a sizzle reel!