Magicians can learn a lot from taking tours. I did a whiskey tour when I was in Nashville and Jimmy the tour guide was a great example of what magicians can learn.
Jimmy had a great “character”, we all knew what he was about very quickly. He also had what was essentially a stand up comedy set that he did while he drove the bus. He told personal stories about the landmarks we were driving by and the history of the area. I think many magicians miss that, connecting with the performer.
I do think that magic is important and you have to have good magic, but connecting with the audience and letting them know who you are is a close second.
-Louie