When I was a kid starting out performing one of the people that gave me advice, and someone that I still respect now would always ask me, “why are you doing that?”. My answer was simply something like, “I’m doing a magic show, I have to do something.”
It took me years to realize what he was actually trying to get me to answer. The questions wasn’t “why are you doing it“, it was “why should the audience care?” Sometimes the answer can simply be “because I’m doing a magic show”, however the majority of the time it needs to be more.
Once you figure out why the audience should care, you’re 90% ahead of most magicians who simply do tricks. You become a person that’s doing tricks!
TLDR: Make them care about you.