Whenever I work with an act I always try to watch their promo video. I also do this whenever someone posts their “new” promo video on social media. I do my best to watch them all the way through, but I would say I bail on about 60% of them halfway through.
Why don’t I watch them all the way through?
It’s simple, they are really bad. For me the make or break thing for a promo video is good audio, with video quality coming is second. With all the HD cameras now and how cheap they are, there’s no reason you video should have the resolution of a 1980’s sitcom.
Let’s get back to the audio, which is the big one. If the audio isn’t clear, you are better off not having any audio. There are tons of promo videos I’ve seen from comedy magicians, and you can’t understand what they are saying…what’s the point?
I was guilty of having bad audio, until I figured out how to do it. I now record my audio with a voice recorder.
There are two ways to do it, directly off the soundboard, or off of a mic that plugs into the voice recorder. Personally I prefer the mic as it gets my voice clearly (most of the time) and it also picks up the person on stage and audience reactions. I can then mix this with the audio that the camera takes and have audio that’s easy to understand on my promo.
TLDR: they need to be able to understand you.