Tag: magic on the news

What to Expect at a Media Spot

If you’ve never done a media spot to promote an event you’re performing at, it can be stressful. I made a quick little video that explains how these typically go:

The biggest challenge is the amount of time you’re supposed to do. It’s can be very fluid to where they say you have 5 minutes and it ends up being a 5 second little intro and everything in between. Personally I carry a quick flash trick that only takes a couple of seconds, a modular trick that can run about 90 second to about 3 minutes and a one-ish minute trick. Between those three tricks I can cover most of the time options given.

Hope this helps you out!

-Louie

Media Spots and Magic

Not all media spots are rockstar spots. Here’s one that I did, and it was fine:

I should have cut out the multiple force and maybe just started with the card selected. I was very rushed for the trick, and while I think it played OK, it would have been better if I did it slower.

One thing I did do before we started was that I told the reporter that I was going to ask them to draw something on a card. I wanted them to think of something simple to draw so we didn’t waste time for them thinking of a card.

If you’ve never done a live, on location TV spot, they can be very challenging. You get a general idea of how much time you have, but that can quickly change and change during the media spot while you’re performing and you have no idea. Before live media spots, I always try to come up with a signal for the reporter to give me when I need to wrap it up. There’s usually a producer talking in their ear telling them how much time we have or don’t have left.

These live spots are fun, but also very challenging!

-Louie

News Spot

Here’s a news spot I did earlier this week:

It’s an OK media spot, not the best. They wanted 90 seconds, and I ran the card trick for the camera guy and producer and they wanted the whole routine, just done in 90-120 seconds. That made the spot rushed, I should have let most of the effects linger longer for displays of the card.

Then the camera work during the card trick missed a lot of things because it was tightening up when it should have been wider. All in all, it wasn’t a bad TV spot, but it wasn’t great.

-Louie

Magic on the News in Fresno

Here’s an OK news appearance I did last week while performing at The Big Fresno Fair:

It’s an alright appearance, nothing crazy amazing. It’s a decent spot, but could have been much better. I was told I’d have about 3 minutes, but then that changed to two minutes and then at the last minute it changed to 90 seconds.

The change of the length totally threw my plan out the window. That’s why I typically will show up to news spots with material to fill 30 seconds, 90 seconds and three minutes. I try to plan something special and fun for the set length I’m told I’m doing, but that doesn’t always happen! That’s why it’s important to have a lot of material on you when you show up. There are some exceptions, like when you do in studio stuff you’ll normally know exactly how much time you have…but they’ll forget to tell you about a quick little “bump” you’ll be in and need a visual 5 second trick you can do.

Being prepared is the key to these news spots!

-Louie

15 seconds on TV…

Doing stuff for TV is a lot of waiting, followed by we need stuff in 10 minutes. Recently I contributed to a bit on the news in Seattle, and it’s something that initially contacted me about a week prior. Then the day that it aired, they contacted me a few hours before they needed video. While doing 10-15 seconds isn’t a lot of work to produce, when you only have a few hours to do it, it is.

Here’s the news segment:

I sent them a 15 second bit where I just talked in front of the camera. That’s the audio that was used. Then I sent them a 15 second trick montage, of which they only used one trick. The trick they used was the only one that was beginning, middle and end on the video.

They made a good choice!