Virtual Show Pricing…

Ugh, so my laptop has been working less and less well with virtual shows. It’s doing a strange things where my screen freezes, then speeds up to get caught up to real time. Luckily it’s not as bad on the audience’s screen as it is on mine, but it’s still there. It’s doable, but not a great experience for the audience.

If this was happening six months or a year ago, it wouldn’t have been a big deal as we were in the middle of the COVID pandemic and there was a long tunnel of virtual shows ahead. Right now I’ve got about 10 virtual shows on the books, but most places are booking me for in person shows. That makes it a hard decision to go out and buy a new computer. Do I just struggle through the last of the shows?

I decided to get a new computer to run my virtual shows on. This got me thinking about why virtual shows should cost at least as much as your in person magic shows cost. The main reason is that I am providing the venue, before the booker did that. Because of that I have “venue costs” associated with the show. That’s things like keeping my tech up to date and in working order, in addition to the maintenance of the performing space (backdrop etc).

At this point in the evolution of virtual magic shows, if you are charging less than you were 18 months ago, in my opinion you are charging too less. Keep in mind I don’t count other people’s money, you charge what you need to charge to survive and I won’t judge you on why you are charging what you are.

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