There’s a place in McMinnville Oregon that I’ve always wanted to visit called the Evergreen Air and Space Museum. Every time I’ve driven by it, it’s either closed, or I don’t have time to stop. It’s in a town about an hour from Portland, kinda in the middle of nowhere.
This is a huge museum with water park and people come from all over to visit. Why to do they travel so far to look at airplanes, or go down a water slide? Simple, they have a couple of pretty unique offerings. The museum has the Spruce Goose, which is the largest wood plane ever constructed. In addition to the Spruce Goose, the water park has a 747 that’s been converted to a water slide!
How does this relate to a magic show? Simple, if you create a product that people can’t get else where, they will come to you. This is more than just a unique personality, every air museum has a personality, this one has the SPRUCE GOOSE and that’s the only place in the world you can get that. What unique offering does your show have where you are the only place an audience can get it?