Building a Crowd

One thing about performing outdoors is that the weather can make pulling a crowd very difficult. Last week at a fair, on Sunday it rained hard all day and attendance was really low during the day. I had the last show of the night and my show started an hour before the fair closed, so there was literally no one on the fairgrounds!

The picture above was taken from the stage about 5 minutes before my show’s start time. The challenge is what do you do? I probably could have called off the show and the fair would have been OK with that. Personally I will stand on stage and talk for however long my show is supposed to last. I can usually make something happen, but I wasn’t optimistic about a show happening.

Right after show start time I was on the mic working on jokes, and two people walked by and I started talking to them and got them to sit down and did some informal magic for them from the stage.

At this point with less than an hour left in the fair and a break in the rain, some other people started to venture out of the buildings, and about 15 mins into my show I actually had a crowd!

It wasn’t the biggest crowd I’ve ever had, but I did end up getting about 90% of people who walked by my show to join the crowd, so that’s HUGE!

The moral of this story is always work hard on stage and don’t “phone it in”.

-Louie

Audio Magic

When I was at FISM last summer a guy showed me a really cool stunt…it wasn’t really a magic trick. It was more like Paper Balls Over Head where the audience sees something and there was a bit of a payoff later. What happened was I sat in a chair and he had two coins. He clinked them together. You then closed your eyes and he clinked the coins and you pointed to where he was. You did this several times and the final time you heard the clink and pointed to where you heard the noise. Let’s say you pointed behind you, you opened your eyes and the guy was in front of you.

It was really cool and I’d never seen anything like it.

Last night I was reading Body Magic by John Fisher and guess what I found?

Yep, I found the principle for the trick that was written up in 1979! The version that I saw at FISM was definitely a more fleshed out version of the stunt, but it was fun to run into the trick in that book!

-Louie

Body Magic by John Fisher

For years I’ve been interested in the book Body Magic by John Fisher. I like the idea of a book of tricks that just use your body, however the older edition when they popped up was priced usually at $100+ and I wasn’t that curious about the contents.

It was republished a while ago and I finally picked up a copy:

Body Magic by John Fisher

I’ve only flipped through the book and it’s not quite what I expected. There’s more than physical magic, there’s some things like mnemonics in there and some math stuff. I’m not saying that those are bad things, but expected it to be all physical, not mental stuff.

I’ll probably have a different opinion once I actually read it!

-Louie

Paint it Black!

Over the past few months I’ve written about working on my Pitata Magic Time Hacker routine. One thing I noticed in a picture of it was that the gray hands on the white background don’t really pop visually onstage.

I took a black marker and colored in the hands on one of my clocks:

It really makes the hands easier to see and the clock play a few rows further back in the audience. The bigger issue that I think this trick is fighting visibility wise is glare off of the plastic clock face. I don’t think there’s really a reasonable solution, unless there’s an easily applied anti-reflective coating, but even then I don’t know how much that would actually help.

-Louie

Making Videos More Watchable

When putting out videos whether it’s social media videos or promo videos for my shows or magic products, one thing I try to avoid are things that can cause the viewer to click away. I’m not an authority on this, but I’ve noticed that using less copyrighted music seems to give me less ads on my videos. That’s the last thing you when someone is watching you promo, them having to get through an ad!

One of the ways that I do this is with music where I license the rights to use, so there’s no copyright issue that YouTube or whatever then tries to monetize. The service I use is Envato Elements and it has a HUGE catalog of music that you can sort by length, style, beats per min and even by instruments!

Another thing that I do on my booking website is that my videos are hosted by JWplayer. This allows me to host videos and not have YouTube put ads on it or “suggested videos” at the end of it. In fact I have the video on my booking website to play “suggested videos” of mine in a specific order if someone wants to keep watching more than my general sizzle reel!

I think that paying for a service like JWplayer is totally worth it as after my promo I don’t have to worry about YouTube suggesting a competitor’s video!
-Louie

Working Onstage

Years ago I heard Jerry Seinfeld in an interview talk about how comics say they should have fun on stage. Jerry’s thought was you shouldn’t have fun, you should be working your butt off onstage. What I think he was getting at was that there’s actual work at being a comedian. There’s a lot more than simply going up there and having fun.

I totally agree with him, you should always be working onstage, that doesn’t mean you can’t have fun or play while you’re up there. Sure there are some acts where looking like having fun isn’t what they’re going for, but the majority of acts aren’t that.

One thing I try to is to look like I’m having fun, and it’s usually easy because I am having fun.

Stage magic


The audience can feel it when you’re having a good time!

shadowgraphy hand shadows

Working your ass off on stage can be fun!
-Louie

First Batch of Take Out Boxes

The first batch of my Take Out Box has arrived to Hocus-Pocus in Fresno, CA!

Louie Foxx's Take out box

The Take Out Box is a chinese style take out box that allows you open it up and show it empty and then produce, vanish or change items from it!

I use this trick at the beginning of my school assembly show to produce a tennis ball. This then leads into my tennis ball manipulation routine.

I’m really proud of creating the Take Out Box. It reminds me of the old Davenports Demon WonderBox, but with a more organic, real world look to it!

-Louie

Manufacturing Magic Tricks

One of the things with marketing magic trick is figuring out the most efficient ways to make them in bulk. Making a single prop is pretty straight forward, you go step by step. When making in bulk the challenge is how many steps per unit do you do before you move onto the next unit.

Louie Foxx's Take Out Box

For something as simple as opening up these Chinese food take out boxes for my Take Out Box trick, I found that doing it in two steps was the fastest and easiest for me. This all goes back to sleight of hand, and the idea of economy of motions.

What’s the most efficient way to move a card to the top of the deck? Is it a pass where you’re moving half the deck or the side steal where you’re only moving one card? A lot of times the situation, your skill level and confidence with the move will dictate which is more efficient.

-Louie

Let Them Have Their Moment!

Recently I saw a show and a performer did a trick with a Rubik’s Cube. The trick was good, the routine was good, but there was a bump in the road. The person that was brought onstage knew how to do a Rubik’s Cube and that led to some awkward moments where the performer didn’t really know what to do.

The performer handed a mixed cube to the person from the audience and asked them if they could solve it. The person from the audience said, “YES” and started to speed solve it. The performer stopped them from doing the solve and moved on with the routine.

Personally I think the performer missed a great moment where the person from the audience could have really shined! Let them have their moment, and celebrate it! Once they get the glory you can move on with the routine. Being a generous performer, you get all credit for what the person from the audience does, plus the credit for whatever it is that you do!

let them shine!

-Louie

Thriving From Exposure

How to Benefit From “Exposure” Gigs

One of the thing that drives me nuts on social media are magicians complaining about people asking them to do gigs for “exposure”. The people are super offended that someone asks, however that’s the way that charities operate, by donations. You are a business, and they ask businesses for donations, you should be flattered that they consider you a business!

I will agree that the promise of exposure is usually an empty promise as they think you’ll do all of the work to get the exposure. It shouldn’t have to be that way and it doesn’t have to be.

A long time ago I did an “exposure gig” and was passing out my cards, etc and after the gig they had a meal for me. It was the volunteer meal, not what people attending the gig were served. Everyone was eating steak and salmon and they gave me a ham sandwich and bag of chips. That’s when I decided that was never going to happen again.

The next day I wrote up a document and converted it to a .pdf that details exactly what the charity has to do if they want me for free…but beyond that, how they have to treat me.

Now when they call me for “exposure gigs” I tell them that I would love to help them out and I’ll send them a .pdf to see if we’re a good fit. The majority of the charities that contact me after seeing the .pdf tell me they can’t do what I’m asking for, and that’s fine. It’s putting into their head what exposure actually is. The few that accept my terms are exposure gigs where I actually get exposure and a ton of it that translates into paid gigs!!

Instead of being offended, spend an hour and write up what you think is a fair trade in terms of promotion. Then when they ask, say “yes”…on your terms!

-Louie

Want the Charity .PDF?
Save yourself some time and use the one page .pdf that has my expectations for “exposure” gigs as a starting point!

For $5 I’ll email you my expectations .pdf and you can use that as the template for what you send out to help you survive exposure gigs!
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-Louie Foxx