Tag: magic show marketing

Where’s the Magic Show?

This ad for a magic show came across my social media feed:

kex lang magic show
kex lang magic show
kex lang magic show

It’s got some information about the performer and the show, but what it’s missing is the DATE and LOCATION! When I clicked to buy a ticket, it also didn’t have that information, so why would I buy a ticket to a show that could literally be anywhere in the world, and have no idea when the show is?

It’s not that hard to put that information into the ad copy or at least on the ticket sales page. This was probably an expensive mistake on someone at the venue’s part where they’re paying for unqualified impressions of their ad and diluting the reach to people who may be in the area.

If you’re going to promote your show, put the WHERE and WHEN in the ad copy!

-Louie

Going Rogue…

One thing I believe in is that when everyone is good, it’s better for everyone who performs in an industry. I was at a conference last week and there’s not a lot of content for the performers who want to get better. A buddy and I came up with the idea of a problem solving session. It wasn’t on the official program or even endorsed by the conference, so I had some flyers made and we distributed them and made it a word of mouth thing.

We had a great turnout, my picture below is about half of the room:

What was really cool is that a lot of the people who book entertainment showed up. They were able to hear what our challenges were, and able to have a dialogue with use about how to solve them!

There are some people who have asked me why I’m helping my competition, and the answer is simple:

We’re all on the same team.

I don’t look at anyone as competition. Not because I’m better than anyone, we’re all on one big team. When people hire good entertainment that’s easy to work with, they want to hire entertainment more and that’s more work everyone!

-Louie