This ad for a magic show came across my social media feed:



It’s got some information about the performer and the show, but what it’s missing is the DATE and LOCATION! When I clicked to buy a ticket, it also didn’t have that information, so why would I buy a ticket to a show that could literally be anywhere in the world, and have no idea when the show is?
It’s not that hard to put that information into the ad copy or at least on the ticket sales page. This was probably an expensive mistake on someone at the venue’s part where they’re paying for unqualified impressions of their ad and diluting the reach to people who may be in the area.
If you’re going to promote your show, put the WHERE and WHEN in the ad copy!
-Louie