Super Short Show Description

About a week ago I ran into a magician and said they had the best children’s show in town. Unfortunately I was unable to make it to their upcoming show, however when I looked up their show, it reminded me of how important it is to have a good short description of your show.

Here’s how their show was described on the event website:

magic show

It’s entirely possible that the performer sent them a better show description and that event went rogue and used something other than what was provided.

Personally I don’t think that one sentence description is going to put any butts in seats. I think there’s a lot of wasted space in that, specifically the “solid and fast moving” part. I don’t think that tells me about the show. I’m not sure what “solid” means to people outside of the industry. I think a better line would have been, “Dan’s magic show has amazing magic, and hilarious family friendly comedy“. I’m sure there’s something better than that.


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