Here’s an OK news appearance I did last week while performing at The Big Fresno Fair:
It’s an alright appearance, nothing crazy amazing. It’s a decent spot, but could have been much better. I was told I’d have about 3 minutes, but then that changed to two minutes and then at the last minute it changed to 90 seconds.
The change of the length totally threw my plan out the window. That’s why I typically will show up to news spots with material to fill 30 seconds, 90 seconds and three minutes. I try to plan something special and fun for the set length I’m told I’m doing, but that doesn’t always happen! That’s why it’s important to have a lot of material on you when you show up. There are some exceptions, like when you do in studio stuff you’ll normally know exactly how much time you have…but they’ll forget to tell you about a quick little “bump” you’ll be in and need a visual 5 second trick you can do.
Being prepared is the key to these news spots!
-Louie