When I was first starting out performing full time, I would have to hustle every gig individually. That’s a lot of work. One way my business has changed is that I book the majority of my gigs at showcases and trade shows and this is my preferred way to book.
If you don’t know what a showcase is, it’s where you do a short bit of your show for people who can book you. The goal is after they see your show, they’ll book you. The nice thing about the booker actually seeing your show is that they will have a better idea of whether or not your show will be right for their event.
The other way I love booking shows in trade shows. What I like is that I can talk about their event, but also do a short demo if needed. Also there’s a ton of people that can book, and you book a lot of shows in a short amount of time. Another bonus of booking this way is that you can do all of the office work (contracts, etc) in one sitting, instead of spread out over time.
I want to be clear that I do book single shows that come in, however the majority of what I book are at showcases or trade shows. Having multiple ways that shows come in is a good thing.
Gig To Gig…
When I was first starting out performing full time, I would have to hustle every gig individually. That’s a lot of work. One way my business has changed is that I book the majority of my gigs at showcases and trade shows and this is my preferred way to book. If you don’t know what … Continue reading “Gig To Gig…”