Well, it’s public now that Hocus Pocus in Fresno has closed. For me, this is the end of the “family magic shop” era. Aside from Stevens Magic Emporium, there really aren’t any prominent family run magic shops in the USA anymore. Yes, there are some smaller ones, but not really any with national/international reach.
I first met Paul and Betty Gross when I was performing at The Big Fresno Fair about a decade ago. They came to the fair and watched my show, and then they introduced themselves. I had done business with Paul Gross long before that. Hocus-Pocus was the second shop to sell my Evaporation trick. The first was Max Krause’s magic shop, but he called me at around 10pm, right after I had sent out an email to magic shops announcing the product. Paul put in an order the next morning and he immediately sold out and reordered.
After Paul’s passing, I continued doing business with Hocus Pocus when Max took over. Max was involved before that, but he became the face of the business at that point. For not being a magician, Max knew a lot about the industry and a ton about collectible magic!
That brings us to today (technically last night) with them officially being closed. Last week I got a call from them giving me a heads up about it, and I immediately booked a flight down to say good by to them. Every magic product I’ve released for the last decade has been through them, and it’s been a great relationship.
It’s sad to see this shop going away, and it was great to chat with them about what’s next. Max is a super smart guy, and he kept his Dad’s dream alive and now he’s working on his dream, and I wish him and the rest of the family the best!
-Louie