With the closing of Hocus Pocus (under the Gross family), I need to make some decisions about my magic products. There really isn’t a family run magic shop in the USA that has the reach of them, aside from maybe Steven’s Magic Emporium, and without Joe and the fire a couple years ago, I have a feeling their time is limited.
Personally, growing up in magic in the 1990’s every magic shop and city/state had a culture and style. The magic tricks available in Minneapolis may be different from what we had in Seattle. Back then, it was great when someone would travel and bring back a trick we didn’t have in Seattle. Now that the magic business has changed into a global thing, all the shops are virtually the same. There are very few magic products that are made and sold locally.
With my magic products, I wanted a dealer that I knew and someone that I could give something unique to. Something that gave people a reason to shop with a specific shop that wasn’t just price.
Going forward, what should I do with my product? Should I start reaching out to smaller local shops, or go with Murphy’s Magic and have them distribute it? With Murphy’s, I will move a lot more units and make more money. I’m really not motivated by more money (I probably should be), and I would rather have a relationship with a magic shop that’s a singular home base for my products.
I don’t know…
-Louie
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Louis, I was speaking to Rick at FAB Magic near Colon Michigan this morning. I just bought a new levitation from him. He was mentioning the shock of learning that Hocus Pocus is going out of business. I’ve done business with Rick for many years and he is a family business. I understand your concern about where to sell your products. Everything in Magic has changed. Hopefully your quality and creative products continued to sell well.
Magically,
Dana Law.
I’ve had several magic shops reach out to me about carrying my stuff. I’m still exploring options. I’m leaning going direct with smaller shops, but we’ll see.
Louie