Raising Your Rates…

Ugh, people in Facebook magic groups drive me nuts. Someone asked about how much they should raise their prices for holiday party gigs in December. Then a lot of people chimed in that they don’t and they feel like it’s price gouging. I have a lot of thoughts about this, and the first one is … Continue reading “Raising Your Rates…”

Ugh, people in Facebook magic groups drive me nuts. Someone asked about how much they should raise their prices for holiday party gigs in December. Then a lot of people chimed in that they don’t and they feel like it’s price gouging. I have a lot of thoughts about this, and the first one is that most of these people are idiots.


I’m going to assume that we all realize it’s already December, and that if you’re not sure of your pricing, you aren’t a professional magician. In that case get whatever you are comfortable charging. It really doesn’t matter.


The reason someone gave for not raising their rates was that they didn’t want a reputation as someone who raised their rates when there was high demand. Try to book a hotel or airline ticket during spring break and let me know how cheap you can get one. Raising rates when you have a limited number of spots available during a busy season is common in many industries. It’s just business. Now look at labor, every union worker in the USA charges more to work on holidays, so why shouldn’t you?


You raise your rates when it’s busy, either they pay it or they don’t. It’s that simple. I think everyone understands why a gig on a saturday night in December might cost more than a gig on a wednesday night in January.