Entertainment Trade Show

Most of my work is booked through trade shows for the industries in which I perform. Many magicians have never been to one of these things where you’re selling YOU, so here’s quick walk through of the trade show before it opened:

You can see there are a lot of vendors and many styles. There are some standard things, like a pop-up banner or a custom backdrop. Also, while most promo now is digital, you need a physical brochure or flyer of some sort to put into the potential booker’s hand. Those are kinda the bare minimum, then people have interesting props on display or screens that play their sizzle reel.

These trade shows aren’t for everyone, as you’ve got to work at them. If you just sit in your booth on your phone, you won’t make any connections.

-Louie