Ambient Entertainment

Recently an aerialist that I’ve worked with posted a picture of themself working at a corporate gig.

aerialist

It’s a great picture and she’s an amazing act.

However the picture also highlights what’s wrong with many corporate gigs. They pay a lot of money to the acts, then they just waste them. I cropped the picture above, below is the uncropped picture:

corporate ambient entertainment

They have her performing while no one is watching. Everyone is chatting with other people at the table, virtually no one is facing her. Whoever booked it is really throwing away money on an amazing act.

YES, I do understand that it’s ambient entertainment. However, if she wasn’t there the event wouldn’t be diminished, or if they had he do a formal act it’d be much more memorable.

I’m writing this as we get into the corporate holiday party season where pretty much every magician has work. When you book that gig, are they booking your stage show during the meal? If so, then you’re ambient entertainment.

Personally, I won’t take these holiday parties if I’m performing when food is being served or there’s still food on the tables. This is because my show doesn’t work as ambient entertainment, the audience needs to pay attention to my show for it to work. Sure, I’ve taken shows where I’m performing during the meal, but usually not during December when there’s soo much work that I can decline them and something will fill the spot.

Think about what your show needs to succeed, and ask for it!

-Louie

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