One thing that magicians frequently complain about is having a generic “magician” on a post and not their name. Here’s a 20 year old poster advertising a fair that I came across:
Look at the listing, at the bottom they list acts by name. There are specific titles and generic ones. For example, Scott Land Marionettes is the name of his show, so the full title ends up on the poster. Then there’s the generic Face Painter. Both of those titles tell the person going to the fair what will be there. A generic face painter may not do good for the face painter’s ego, but it is probably more exciting to a ticket buyer than “Shelby Winters”, unless that’s a prominent person from the community.
Let’s take a closer look at the listing, I circled an act:
I circled Grinn & Barrett, I know what what this act is and know the two people in the act, but 99% of the people going to the fair have no idea what it is. In that place a generic “comedy juggler” or “juggling show” would have gotten more people excited about than the name of the act.
This is something I’ve changed recently with my show. I used to bill it at fairs as Louie Foxx’s One Man Side Show, which is still the name of the show, but I don’t use that at events like fairs or festivals. It doesn’t really tell the audience what they are going to see. I’m now using The Magic of Louie Foxx and since I made that change, I’m seeing bigger starting audiences at my shows. This is nice, as I don’t have to build as hard as I did in the past.
Take a peek at how you’re being advertised in a program and think about if you didn’t know who you are and what you do, would you go see the show? Personally I’d rather be listed as a generic “magic show” in a program than just “Louie Foxx”.