When a Magic Trick Stops Becoming a Magic Trick…

It always cracks me up when magicians complain about a magic trick becoming too mainstream. Certain magic tricks become “pitch” items for magic shops. They become pitch items for several reasons, the mains ones being that they are visual and easy to do. Most of the tricks pitched magic shops are things like Svengali Decks or Scotch … Continue reading “When a Magic Trick Stops Becoming a Magic Trick…”

It always cracks me up when magicians complain about a magic trick becoming too mainstream. Certain magic tricks become “pitch” items for magic shops. They become pitch items for several reasons, the mains ones being that they are visual and easy to do.


Most of the tricks pitched magic shops are things like Svengali Decks or Scotch and Soda, both easy tricks and fairly visual when done correctly. Then there are tricks that are just visual, but have a high profit margin, like the UFO Floating Card. This is not easy to do, but the profit margin is soo high, even if you get a few returns it’s no big deal.


Then there are tricks like D’lites, which are visual, and easy to do. They took off, and there were pitch carts in malls selling them. They’re a great trick…but not longer a great magic trick. They’ve become just another toy, here’s a version being sold for a few bucks:


Every kid has seen these, and guess what, so have parents. If you have a D’lite in your show and aren’t using it in some very unusual way, you are just showing your audience a toy. Essentially you are up there playing with a GI JOE.


This is not magic.


TLDR: Be better than every 8 year old in your audience and drop your D’lite routine.